Light and shadow. Filming is all about lighting. In the film business, the chief lighting technician is the Gaffer, a title that may have originally come from gaff or gaffing hook. I read that, in the days predating electric lighting, a pole with a large hook was used to raise or lower the canvas top on a set or stage to let in or reduce light. The Gaffer in my fiction, BEER POUR, about filming the world's best beer commercial, is named Jonathan Hyle. #gaffer #gaffers #lightandshadow #light #filmMastodon #film #photo #photography #art #mastoArt #arts #mastodon #books #bookstodon #booksky #book #movie #set #sets #filming #shadows #shadow #lights #visualart #visual #writersCoffeeClub #writer #writersOfMastodon #writers #beerpour #fiction #fictionalCharacter #fictional #arts #commercial

If you don't see where the liquid is coming from, other liquids instead of beer could be pouring in a beer commercial. It doesn't violate advertising legal standards if you're just telling the story of the beer before an end product shot with a glass and a bottle. A commercial director might use apple juice, for instance to replicate beer hitting the bottom of a beer glass. Or flat beer. You want to avoid the foamy bubbles in a beautiful, golden, beer pour. #beer #advertising #mastodon #book #bookstodon #books #novels #novel #commercial #filmmaking #film #filmMastodon #reading #readers #readersofmastodon #ads #ads #tech #technology #bubble #beerpour #beverages #director #directorOfPhotography #cinematographer #writer #writers #writersOfMastodon #writersCoffeeClub #socialweb #socialnetwork #scribesAndMakers #television

All the secrets to making a BEER COMMERCIAL are hidden in the pages of BEER POUR. #beer #beerpour #mastodon #book #books #bookstodon #bookTok #commercials #advertising #marketing #television #filmmaking #socialnetwork #social #socialweb #secrets #tech #technology #novels #novel #fiction

I know Hollywood, and sometimes I write about it. Producing beer commercials was some of the most fun I ever had as a producer. I took that reality and heaved it over the top in BEER POUR.#Hollywood #movie #film #television #TV #Tvcommercials #SuperBowlCommercials #commercial #advertising #mastodon #filmmastodon #satire #reviews #review #producer #filmproducer #humor #funny #humorous #absurdist #Losangeles #filmmaking #politics #political #beerpour #politicalhumor #action #cut #directors

BEER GARDEN. #beergarden #beer #garden #gardenDesign #mastodon #mastoArt #bookstodon #books #booksky #beerpour #novel #author #authorLife #authors #indieAuthors #indieauthor #scribesAndMakers #writers #writer #book #booktok

Where's die hard RAMS fan, Johnny, reading BEER POUR today? Of course, Chicago. He's gotta be cold. So happy Davante Adams landed a good team after the Raiders. Hopefully, we'll see Johnny at another RAMS game, or two. Go RAMS! #socialweb #social #mastodon #beer #bookstodon #RAMS #bears #fun #humor #funny #sport #sports #sportsMedia #chicago #LosAngeles #satire #author #authors #authorLife #playoffs #superbowl2026 #superbowl #writersCoffeeClub #writers #writer #Raiders #davanteadams #sunday #beerpour #novel #novels

More from adorable little Arlo. I think it would be a great gimmick to sell books if I made my books into chew toys. Arlo agrees. #dog #doglovers #puppy #puppies #arlo #beer #beerpour #mastodon #mastoArt #books #bookstodon #bookLovers #booksky #humor #funny #fun

Where's Johnny reading BEER POUR today? He's back at his favorite team's tailgate party. The RAMS should beat the 3and 13 Cardinals. Is Davante Adams playing today? Yes, I'm a football fan, sometimes. I like what's in the cooler. Go RAMS! #rams #fan #football #humor #advertising #beer #beerpour #novel #books #fun #funny #scribesAndMakers #mastodon #bookstodon #sports #sport #social #booksky

Where's Johnny? Where's Johnny reading BEER POUR today? A RAMS tailgate party. Go RAMS! #rams #nfl #football #humor #beerpour #books #bookstodon #booklovers #booklover #readers #readersofmastodon #tailgating #party #fun #funny #mastodon #satire

The Smashwords end-of-year sale is still going on through January 1st. My ebooks are free for the next few days. #ebooks #ebook #free #bookstodon #mastodon #deal #read #reading #readers #readingCommunity #reading #books #book #2025reads #beerpour #novels #novel #works #mywork #scribesAndMakers #author #authors #humor #satire #fun #lightreading #funny #character