English – The Conversation | AI decides what we see online. It’s time digital platforms tell us exactly how they do it by Sora Park, Professor of Communication, News & Media Research Centre, University of Canberra
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The article argues that opaque AI‑driven algorithms on social media, search engines and chatbots now determine what Australians see online, undermining the accuracy, quality and trustworthiness of news and fueling misinformation. A recent News Futures round‑table of 45 industry, government, academic and civil‑society leaders warned that this lack of transparency threatens journalism and public confidence, especially as “zero‑click” AI search results bypass traditional news sources and reduce revenue for news outlets. The participants called for five priority actions: (1) mandatory transparency and labelling of algorithmic curation and AI‑generated content; (2) fair licensing and copyright rules so AI developers must compensate news organisations for using their work; (3) nationwide media‑and‑AI literacy programmes for both students and adults; (4) sustainable public funding for journalism, such as tax offsets for journalists’ salaries; and (5) a common industry code and training for news influencers and digital‑first outlets. Without these reforms, the article warns, an information ecosystem dominated by invisible AI could cause the collapse of public‑interest journalism essential to democracy and social cohesion.
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