PPC LandFYI: Australian digital audio ad spend hits $339m - but measurement gaps threaten growth: IAB Australia's 10th annual Audio Advertising State of the Nation report reveals $339m in 2025 spend, 69% of buyers plan podcast increases, yet fragmentation blocks scale. https://ppc.land/australian-digital-audio-ad-spend-hits-339m-but-measurement-gaps-threaten-growth/ #AudioAdvertising #DigitalMarketing #Podcasting #AdSpend #IAB
ICYMI: Magnite opens programmatic access to Australia's Nova Retail Network: Magnite partners with NOVA Entertainment to bring programmatic buying to Australia's Nova Retail Network in-store audio, as 72% of Australian audio buyers go programmatic. https://ppc.land/magnite-opens-programmatic-access-to-australias-nova-retail-network/ #ProgrammaticAdvertising #DigitalMarketing #AudioAdvertising #MarketingStrategy #NOVAEntertainment
ICYMI: Australian digital audio ad spend hits $339m - but measurement gaps threaten growth: IAB Australia's 10th annual Audio Advertising State of the Nation report reveals $339m in 2025 spend, 69% of buyers plan podcast increases, yet fragmentation blocks scale. https://ppc.land/australian-digital-audio-ad-spend-hits-339m-but-measurement-gaps-threaten-growth/ #DigitalMarketing #AudioAdvertising #PodcastGrowth #AdSpend #MarketingTrends
AudioGo's reporting integration might actually make audio data usable: AudioGo partners with TapClicks to unify audio campaign reporting, addressing the persistent data fragmentation that has limited audio advertising adoption. https://ppc.land/audiogos-reporting-integration-might-actually-make-audio-data-usable/ #AudioAdvertising #DataIntegration #MarketingTechnology #Analytics #CampaignReporting
ThePodcasting๐ Programmatic Ad Spend Is Evolving!
๐Comscoreโs 2026 report shows CTV & audio leading programmatic budget growth as marketers shift from linear TV and focus on smarter cross-channel measurement & AI-driven performance. ๐
๐ https://thepodcasting.org/audio-and-ctv-drive-programmatic-ad-budget-growth-in-2026-comscore-report/
#ProgrammaticAds #CTVGrowth #AudioAdvertising #Comscore2026 #AdTech #MarketingTrends #AIinAds #AdSpendShift
๐ฅ Discover why audio advertising is the most effective way to reach ad-free streaming audiences โ and how brands can win big with it! ๐
๐ Read now: https://thepodcasting.org/why-audio-advertising-is-the-best-way-to-reach-ad-free-streaming-audiences-in-2025/
#AudioAdvertising #Streaming2026 #PodcastMarketing #AdFreeAudience #MarketingTrends #BrandGrowth #DigitalAds #ContentStrategy
๐ฅ Podcast Ad Spend Surges! 8 of the Top 10 advertisers increased their podcast ad budgets in December โ a huge signal for the booming audio ad market! ๐๐ง
๐ Read now: https://thepodcasting.org/eight-of-top-10-advertisers-increased-podcast-ad-spend-in-december/
#PodcastAds #AdSpend #Podcasting #MarketingTrends #DigitalAds #AudioAdvertising #MediaGrowth #SEO #CTRBoost #AdvertisingInsights #BusinessGrowth #ContentMonetization
๐ Big news in audio advertising! LiveOne renews its exclusive partnership with DAX US โ and now expands into in-car audio ads to reach listeners on the go, with programmatic ad revenue projected to grow 30%+ in 2026! ๐๐ฅ
Read more ๐
๐ https://thepodcasting.org/liveone-renews-dax-us-partnership-expands-in-car-audio-advertising-in-the-us/
#LiveOne #DAXUS #AudioAdvertising #InCarAudio #ProgrammaticAds #Podcasting #AdTech #MarketingNews #DigitalMarketing #AdGrowth
LiveOne bets big on connected car streaming as audio ad revenue jumps 30%: LiveOne renews DAX partnership with 30% projected programmatic audio revenue increase for 2026, adding in-car listening as streaming platforms chase the persistent gap between consumer attention and advertiser spending. https://ppc.land/liveone-bets-big-on-connected-car-streaming-as-audio-ad-revenue-jumps-30/ #AudioAdvertising #Streaming #ConnectedCar #DigitalMarketing #ProgrammaticAds
LiveOne bets big on connected car streaming as audio ad revenue jumps 30%
LiveOne renews DAX partnership with 30% projected programmatic audio revenue increase for 2026, adding in-car listening as streaming platforms chase the persistent gap between consumer attention and advertiser spending.
Bauer Media Audio brings Audiomob's gaming audio ads to eight markets: Bauer Media Audio integrates Audiomob's non-intrusive in-app audio advertising into audioXi across eight European markets, expanding digital audio reach into gaming. https://ppc.land/bauer-media-audio-brings-audiomobs-gaming-audio-ads-to-eight-markets/ #AudioAdvertising #GamingAds #DigitalMarketing #InAppAds #BauerMedia
