FYI: AudioGo launches overhauled reporting dashboard for audio advertisers: AudioGo rebuilt its reporting dashboard on May 27 with custom reports, drag-and-drop metrics, scheduled delivery, and smarter filters for audio ad campaigns. https://ppc.land/audiogo-launches-overhauled-reporting-dashboard-for-audio-advertisers/ #AudioAdvertising #MarketingTools #DigitalMarketing #AdTech #ReportingDashboard

FYI: Audio advertising's full-funnel problem: why measurement still holds it back: ExchangeWire's Lindsay Rowntree and Rachel Smith explain why audio cannot prove full-funnel value despite 10% UK spend growth and rising AI investment in 2026. https://ppc.land/audio-advertisings-full-funnel-problem-why-measurement-still-holds-it-back/ #AudioAdvertising #MarketingStrategy #DigitalMarketing #AIInvestment #AdvertisingTrends

AudioGo launches overhauled reporting dashboard for audio advertisers: AudioGo rebuilt its reporting dashboard on May 27 with custom reports, drag-and-drop metrics, scheduled delivery, and smarter filters for audio ad campaigns. https://ppc.land/audiogo-launches-overhauled-reporting-dashboard-for-audio-advertisers/ #AudioAdvertising #MarketingTools #DigitalMarketing #AdTech #AudioGo

ICYMI: Audio advertising's full-funnel problem: why measurement still holds it back: ExchangeWire's Lindsay Rowntree and Rachel Smith explain why audio cannot prove full-funnel value despite 10% UK spend growth and rising AI investment in 2026. https://ppc.land/audio-advertisings-full-funnel-problem-why-measurement-still-holds-it-back/ #AudioAdvertising #DigitalMarketing #AIInvestment #MarketingMeasurement #FullFunnelMarketing

Audio advertising's full-funnel problem: why measurement still holds it back: ExchangeWire's Lindsay Rowntree and Rachel Smith explain why audio cannot prove full-funnel value despite 10% UK spend growth and rising AI investment in 2026. https://ppc.land/audio-advertisings-full-funnel-problem-why-measurement-still-holds-it-back/ #AudioAdvertising #Marketing #Measurement #DigitalMarketing #AIMarketing

FYI: 96% of advertisers back audio as Bauer study exposes glaring investment gap: Sound Check Europe 2026: 96% of advertisers will hold or grow audio spend, yet audio captures only 5% of ad investment despite one-fifth of media consumption. https://ppc.land/96-of-advertisers-back-audio-as-bauer-study-exposes-glaring-investment-gap/ #AudioAdvertising #AdInvestment #MarketingTrends #DigitalMarketing #Advertising

Irish digital audio hits COVID-era highs, and advertisers are noticing: IAB Ireland's Listen Up 2026 finds 76% weekly reach, 16.6 hours consumed, and digital audio ads ranked second for claimed attention across all media in Ireland. https://ppc.land/irish-digital-audio-hits-covid-era-highs-and-advertisers-are-noticing/ #DigitalAudio #AudioAdvertising #MediaTrends #IABIreland #COVID19Impact

SiriusXM lands YouTube's audio ad rights in a deal that surprised the industry: SiriusXM Media is now the exclusive U.S. audio ad rep for YouTube, giving brands guaranteed impressions across 212 million monthly listeners starting fall 2026. https://ppc.land/siriusxm-lands-youtubes-audio-ad-rights-in-a-deal-that-surprised-the-industry/ #SiriusXM #YouTubeAds #AudioAdvertising #DigitalMarketing #AdTech

FYI: Magellan AI finally measures broadcast radio like digital - but can it close the gap?: Magellan AI today launches Broadcast Radio Attribution, enabling advertisers to measure radio alongside podcasts, streaming audio and CTV in a single platform for the first time. https://ppc.land/magellan-ai-finally-measures-broadcast-radio-like-digital-but-can-it-close-the-gap/ #MagellanAI #BroadcastRadio #RadioAttribution #DigitalMarketing #AudioAdvertising

FYI: Australian digital audio ad spend hits $339m - but measurement gaps threaten growth: IAB Australia's 10th annual Audio Advertising State of the Nation report reveals $339m in 2025 spend, 69% of buyers plan podcast increases, yet fragmentation blocks scale. https://ppc.land/australian-digital-audio-ad-spend-hits-339m-but-measurement-gaps-threaten-growth/ #AudioAdvertising #DigitalMarketing #Podcasting #AdSpend #IAB