By segmenting based on demographics, behaviors, and psychographics, we're crafting content that speaks directly to YOU.
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#audiencesegmentation #صباح_الخير #MondayMotivation #audienceofone #audienceplug #audiencesegments #audienceparticipation #audiences #audiencebuilding #audiencedevelopment #audienceview #audienceengagementstrategy #rageela #livestreaming #live

There is a disturbing world of and how companies categorize individuals into #audienceSegments. The #advertising industry has attempted self-regulation, but it's unclear if they really adhere to privacy standards. Even so, the accuracy of targeted advertising is questionable. And there is a need for government #regulation and real data #privacy legislation.
https://themarkup.org/privacy/2023/06/08/from-heavy-purchasers-of-pregnancy-tests-to-the-depression-prone-we-found-650000-ways-advertisers-label-you
#TargetedAdvertising #DataCollection #Marketing
From “Heavy Purchasers” of Pregnancy Tests to the Depression-Prone: We Found 650,000 Ways Advertisers Label You – The Markup

A spreadsheet on ad platform Xandr’s website revealed a massive collection of “audience segments” used to target consumers based on highly specific, sometimes intimate information and inferences