There is a disturbing world of and how companies categorize individuals into
#audienceSegments. The
#advertising industry has attempted self-regulation, but it's unclear if they really adhere to privacy standards. Even so, the accuracy of targeted advertising is questionable. And there is a need for government
#regulation and real data
#privacy legislation.
https://themarkup.org/privacy/2023/06/08/from-heavy-purchasers-of-pregnancy-tests-to-the-depression-prone-we-found-650000-ways-advertisers-label-you#TargetedAdvertising #DataCollection #Marketing
From “Heavy Purchasers” of Pregnancy Tests to the Depression-Prone: We Found 650,000 Ways Advertisers Label You – The Markup
A spreadsheet on ad platform Xandr’s website revealed a massive collection of “audience segments” used to target consumers based on highly specific, sometimes intimate information and inferences