ICYMI: Culture Hive launches a score to measure if ads actually resonate: Culture Hive Media Group's Cultural Relevance Score uses AI to measure how well ads align with audience values, connecting scores to programmatic media buying. https://ppc.land/culture-hive-launches-a-score-to-measure-if-ads-actually-resonate/ #CulturalRelevance #ProgrammaticAds #AIMarketing #AdTech #AudienceEngagement
Culture Hive launches a score to measure if ads actually resonate

Culture Hive Media Group's Cultural Relevance Score uses AI to measure how well ads align with audience values, connecting scores to programmatic media buying.

PPC Land

🚨 BREAKING 📣  Australia's Top News website rankings for March were released today. ABC held No1, newscomau No2 and 🥁 Guardian Australia is the 4th biggest news website in the country for the 4th month in a row. Thanks to the 8.7 million people who visited GdnAus, nearly 40% of the entire online population 🙏

As you can see from all that green in the table, it was a huge month of news. Just four of the Top20 publishers lost audience in March – Yahoo, NYT, The West and SkyNewsOz. DailyMail had the biggest raw (+1.17m) and percentage (+23%) growth in the Top20, with ABC not far behind on +1.14m, helping them to a clear 1m+ audience lead over newscomau in 2nd. SBS and GdnAus were near-identical with audience growth of +869k and +868k, respectively, but for SBS that was a 20% lift and they leapfrogged The Age and Yahoo News back into the Top10 at No9.

The AFR has moved up five positions, to 14th in the rankings, while SkyNewsOz tumbled six positions to 19th, losing half a million readers between February and March. This is the first time in history that Guardian Australia has been ranked 4th or higher for four months in a row 👏and it extends our record run to nine consecutive months where Guardian Australia has been ranked 5th or higher.

See the link to February rankings in comments.

#audience #media #audiencedevelopment #audienceengagement #audiencegrowth #seo #search #newsproduct #product #engagement

Culture Hive launches a score to measure if ads actually resonate: Culture Hive Media Group's Cultural Relevance Score uses AI to measure how well ads align with audience values, connecting scores to programmatic media buying. https://ppc.land/culture-hive-launches-a-score-to-measure-if-ads-actually-resonate/ #CulturalRelevance #AIMarketing #ProgrammaticAds #DigitalMarketing #AudienceEngagement
Culture Hive launches a score to measure if ads actually resonate

Culture Hive Media Group's Cultural Relevance Score uses AI to measure how well ads align with audience values, connecting scores to programmatic media buying.

PPC Land
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