How to market to the seasonal reader - Kobo Writing Life

Lots of people consider themselves “mood readers” – meaning they are drawn to books with certain tones and themes, that will invoke particular emotions, to either match or counteract their own. When mood readers are feeling down, they might prefer a happy book, or want a sad story to offer some catharsis. If a mood […]

Kobo Writing Life
How to know what your readers want - Kobo Writing Life

Readers read for a variety of reasons. Some read to study and learn; others read to escape; many simply read as a main form of entertainment, turning to a book just as others might turn on the TV or start up a video game, and many more people are a mix of all of these […]

Kobo Writing Life