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LukeW | Durable Patterns in AI Product Design

In my recent Designing AI Products talk, I outlined several of the lessons we've learned building AI-native companies over the past four years. Specifically the...

Cookie Consent Management in 2026, Part 2: Technical Tips

Testing cookies consent compliance proved more difficult than I expected. Here are some tips and tricks I learned while conducting a cookie compliance audit.

Cookie Consent Management in 2026, Part 1: Overview

The threat of lawsuits has companies scrambling to get their cookie compliance house in order. Here are some of the things we've learned as we've helped our clients.

Hire Me, Hire My AI Agents

I bring my agent team to every client pitch. Your next job interview might include them too

Generative AI vegetarianism

Hello, it’s me: I’m a generative AI vegetarian. The tech industry is convinced this is the future; I don’t want any of it, full stop. Why choose generative AI vegetarianism? Just like real-life vegetarianism, there are a bunch of good reasons.

The Art Of The Minimal Paywall

What’s the least you can do to build an effective paywall for creators that’s mostly open-source? If we can figure that out, that might help lots of creators.

My favorite way to write code in 2026 (on becoming a TDD addict)

I’ve hated writing JavaScript tests for pretty my whole career. That thing where you plan a component, write some code, iterate it a whole bunch until it works the way you want… and then write tests that validate that the thing you’ve already validated does in fact do the thing you already know it does? Yea, that sucks. It’s also not what good testing looks like. Today, I write my tests first, and then write my code.

Human Strategy In An AI-Accelerated Workflow — Smashing Magazine

UX design is entering a new phase, with designers shifting from makers of outputs to directors of intent. AI can now generate wireframes, prototypes, and even design systems in minutes, but UX has never been only about creating interfaces. It’s about navigating ambiguity, advocating for humans in systems optimised for efficiency, and solving their problems through thoughtful design.

Managing icon component sizes

It's time to retire that icon wrapper component