FYI: The four MMP selection mistakes costing app marketers their data: Mobile measurement partner selection driven by agency advice, competitor signals, or brand name routinely ends in bad data or a costly migration 18 months on. https://ppc.land/the-four-mmp-selection-mistakes-costing-app-marketers-their-data/ #AppMarketing #DataAnalytics #MarketingStrategy #MMP #MobileMarketing

FYI: 95% of annual app subscribers who cancel never return, RevenueCat finds: RevenueCat's 2026 subscription report: annual reactivation capped at 5% regardless of price tier, with 35% of cancellations falling in Month 1 of 115,000+ apps. https://ppc.land/95-of-annual-app-subscribers-who-cancel-never-return-revenuecat-finds/ #AppMarketing #SubscriptionModel #UserRetention #SaaS #MobileApps

ICYMI: The four MMP selection mistakes costing app marketers their data: Mobile measurement partner selection driven by agency advice, competitor signals, or brand name routinely ends in bad data or a costly migration 18 months on. https://ppc.land/the-four-mmp-selection-mistakes-costing-app-marketers-their-data/ #AppMarketing #MobileMeasurement #Analytics #DataDriven #MarketingStrategy

ICYMI: 95% of annual app subscribers who cancel never return, RevenueCat finds: RevenueCat's 2026 subscription report: annual reactivation capped at 5% regardless of price tier, with 35% of cancellations falling in Month 1 of 115,000+ apps. https://ppc.land/95-of-annual-app-subscribers-who-cancel-never-return-revenuecat-finds/ #AppMarketing #SubscriptionModel #CustomerRetention #MobileApps #RevenueGrowth

The four MMP selection mistakes costing app marketers their data: Mobile measurement partner selection driven by agency advice, competitor signals, or brand name routinely ends in bad data or a costly migration 18 months on. https://ppc.land/the-four-mmp-selection-mistakes-costing-app-marketers-their-data/ #MobileMarketing #AppMarketing #DataAnalytics #MarketingStrategy #MMP

95% of annual app subscribers who cancel never return, RevenueCat finds: RevenueCat's 2026 subscription report: annual reactivation capped at 5% regardless of price tier, with 35% of cancellations falling in Month 1 of 115,000+ apps. https://ppc.land/95-of-annual-app-subscribers-who-cancel-never-return-revenuecat-finds/ #AppMarketing #SubscriptionApps #CustomerRetention #RevenueCat #AppStatistics

ICYMI: Reddit rolls out dual attribution and Max campaigns for app advertisers: Reddit today launched Dual Attribution beta, Max campaigns for apps, and App Event Optimization GA - 17% lower CPA and 27% more conversions in early tests. https://ppc.land/reddit-rolls-out-dual-attribution-and-max-campaigns-for-app-advertisers/ #RedditMarketing #AppMarketing #DigitalAdvertising #MaxCampaigns #AppEventOptimization

Before FlipperHelper even existed, I'd been building karma on reselling subreddits by answering questions and sharing useful posts. https://hackernoon.com/53-blog-posts-0-google-clicks-81-downloads-6-weeks-of-marketing-a-free-ios-app #appmarketing

ICYMI: LATAM mobile apps: finance sessions surge 62%, installs grow 13% in 2025: Adjust's LATAM 2026 spotlight report reveals finance app sessions up 62%, ATT opt-in rates at 49%, and e-commerce installs outpacing global benchmarks in 2025. https://ppc.land/latam-mobile-apps-finance-sessions-surge-62-installs-grow-13-in-2025/ #LATAM #MobileApps #Finance #Ecommerce #AppMarketing

FYI: Moloco targets app marketers on the big screen with AI performance CTV: Moloco launched Performance CTV on April 15, bringing mobile-grade measurement and real-time AI optimisation to connected TV for app marketers across the globe. https://ppc.land/moloco-targets-app-marketers-on-the-big-screen-with-ai-performance-ctv/ #Moloco #AppMarketing #CTV #AIOptimization #PerformanceMarketing