FYI: The app middle class is dying - and RevenueCat's data shows exactly how fast: RevenueCat's 2026 State of Subscription Apps reveals top apps growing 80% YOY while the bottom 25% shrink 33%, across 115,000 apps and $16B in revenue. https://ppc.land/the-app-middle-class-is-dying-and-revenuecats-data-shows-exactly-how-fast/ #SubscriptionApps #RevenueCat #AppEconomy #MobileApps #AppGrowth
The app middle class is dying - and RevenueCat's data shows exactly how fast

RevenueCat's 2026 State of Subscription Apps reveals top apps growing 80% YOY while the bottom 25% shrink 33%, across 115,000 apps and $16B in revenue.

PPC Land
The app middle class is dying - and RevenueCat's data shows exactly how fast: RevenueCat's 2026 State of Subscription Apps reveals top apps growing 80% YOY while the bottom 25% shrink 33%, across 115,000 apps and $16B in revenue. https://ppc.land/the-app-middle-class-is-dying-and-revenuecats-data-shows-exactly-how-fast/ #SubscriptionApps #RevenueCat #MobileApps #AppGrowth #DataAnalytics
The app middle class is dying - and RevenueCat's data shows exactly how fast

RevenueCat's 2026 State of Subscription Apps reveals top apps growing 80% YOY while the bottom 25% shrink 33%, across 115,000 apps and $16B in revenue.

PPC Land

Adapty is a Silver Sponsor of Appdevcon 2026 ✨

With Adapty, mobile apps can manage subscriptions, purchases, and refunds using a lightweight SDK and no-code paywall builder. Gain real-time analytics, cohort tracking, and run unlimited A/B tests without maintaining your own backend.

Read more about Adapty: https://adapty.io/?utm_source=offline_event&utm_medium=event&utm_campaign=appdevcon-26&utm_content=site&rsid=ed0dd2d6-d990-42c5-b413-ea4a7c25f256

#appdevcon #mobileapps #appgrowth

💡 Ứng dụng tiêu dùng thành công không bắt đầu từ tính năng mà từ **thói quen hàng ngày**.
🔹 Mở rộng từ một “khoảng hẹp” trong thói quen, kiểm chứng nhu cầu qua Reddit, TikTok, bình luận.
🔹 Chỉ tập trung 1 kênh (TikTok/Instagram), dùng video, meme, AI (CapCut, Creatify) tạo nhanh nội dung.
🔹 “Giây phút thắng đầu” quyết định giữ người dùng; sau đó mới tính phí, tối ưu LTV.
🔹 Thị trường chưa bão hòa, cơ hội lớn cho đội nhỏ thử nhanh, học công khai.

#appgrowth #growth #tiếpthị #AI #T

Chiến lược marketing nào thực sự hiệu quả cho ứng dụng indie hiện nay?

Cộng đồng nhà phát triển đang thảo luận sôi nổi về việc nên dồn lực vào đâu khi ngân sách hạn hẹp:
- Video ngắn (TikTok/Reels): Thu hút nhanh nhưng đòi hỏi sáng tạo liên tục.
- Apple Search Ads: Hiệu quả tức thì nhưng tốn chi phí.
- ASO (Tối ưu kho ứng dụng): Chiến tranh dài hạn, bền vững.

Lời khuyên: Đừng dàn trải, hãy chọn 1-2 kênh phù hợp nhất với tệp khách hàng để tránh kiệt sức.

#IndieDev #Marketing #AppGrowth #ASO #S

Phát triển ứng dụng không chỉ là tăng người dùng mà còn là giữ chân họ hạnh phúc! Bài viết nhấn mạnh tầm quan trọng của việc lắng nghe, phản hồi nhanh, giữ sản phẩm đơn giản và ổn định. Người dùng hài lòng sẽ mang lại sự phát triển bền vững.

#AppGrowth #UserHappiness #Startup #ỨngDụng #HàiLòngNgườiDùng #KhởiNghiệp

https://www.reddit.com/r/SaaS/comments/1ptnzkl/growing_an_app_with_keeping_users_happy/

GoWish, the wishlist app, is having its biggest year yet, doubling its users! Looks like everyone's getting better at digital window shopping. What's the one tech gadget you'd add to your wishlist if money were no object?
https://techcrunch.com/2025/11/07/gowishs-shopping-and-wishlist-app-is-having-its-biggest-year-yet/
#TechNews #AppGrowth #eCommerce #DigitalLife #Shopping
GoWish's shopping and wishlist app is having its biggest year yet | TechCrunch

GoWish, an app for making wishlists, is having a record year, and has doubled its users.

TechCrunch

The honeymoon might be over for ChatGPT's mobile app. New analysis suggests a slowdown in downloads and daily engagement. Is the novelty wearing off, or are users just finding better ways to get their AI fix? What's your take on mobile AI usage?

#AI #ChatGPT #TechNews #AppGrowth

https://techcrunch.com/2025/10/17/chatgpts-mobile-app-is-seeing-slowing-download-growth-and-daily-use-analysis-shows/

ChatGPT's mobile app is seeing slowing download growth and daily use, analysis shows | TechCrunch

ChatGPT’s mobile app may have reached its growth peak, according to new data from app intelligence firm Apptopia.

TechCrunch

Well, well, well... Sora managed to hit 1M downloads faster than ChatGPT, all while playing hard-to-get with an invite-only system.

Is the 'exclusive club' marketing genius, or just a testament to AI's unstoppable momentum? Discuss!

#AI #AppGrowth #TechNews #ChatGPT #Sora
https://techcrunch.com/2025/10/09/sora-hit-1m-downloads-faster-than-chatgpt/

Sora hit 1M downloads faster than ChatGPT | TechCrunch

This level of consumer adoption is worth noting because Sora remains an invite-only app, while ChatGPT was more publicly available at launch. That makes Sora's performance more impressive.

TechCrunch
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