So I can't figure out if I'm a Harbinger, a Preference Minority or a Lead User. I do have tastes that are unconventional. If I like a TV series it will probably be cancelled in the first season. #Marketing #MarketingFailures #Harbinger #Influencers #AntiInfluencers thehustle.co/the-customer...

The customers who repeatedly b...
Bluesky

Bluesky Social

So I can't figure out if I'm a Harbinger, a Preference Minority or a Lead User. I definitely have tastes that sometimes aren't in the main stream.

If I like a TV series it is even money it will be cancelled before the end of the first season. But, maybe that is just the nature of TV these days.

#Marketing #MarketingFailures #Harbinger #Influencers #AntiInfluencers

https://thehustle.co/the-customers-who-repeatedly-buy-doomed-products

The customers who repeatedly buy doomed products

‘Harbinger customers’ are really good at picking out things that fail — and in the product marketing business, they can be a kiss of death.

HubSpot

⬆️ #Doppelganger "foreign malign influence campaign" #FMIC extensively monitors and collects information about a large number of media organizations and social media #influencers as well as #antiInfluencers

This is still ongoing. Remember those zero-follower accounts following you.

I don't have much of a following, but at some point, I can see my account being tracked as an #antiInfluencer 😂

They also add information captured through monitoring to dashboards and analyze trends & effectiveness.