Tumblr has changed how interactions with posts work and people are PISSED.
https://www.tumblr.com/changes/811285635102130176/its-very-clear-that-you-all-have-strong-feelings
Basically, they've gone from a distinctive "everything is a chain and you see _all_ of the downstream activity from your post/reblog" approach to a Twitter/Bluesky/Mastodon-style "you reblog and the OP sees interactions (probably) or you quote-post and the OP sees nothing more".
Which… yeah, sure, great for Likes, because now you get to like _specific_ posts within the chain of half-a-dozen rather than having "you've liked one post in this chain therefore you liked the whole chain".
But it's DREADFUL for small creatives who get reblogged by a big account that adds a comment saying "You should check this out ☝" because that breaks the chain and the OP doesn't see future interactions including replies. Which is a bit shit on the "small creatives and niche fandoms" site 😐
(People can _choose_ to click the reply on the OP and reply directly… but that requires a change of behaviour, and how many users are ACTUALLY going to change behaviour like that?! 🙄)





