The #SEO community keeps confusing itself about what AI-enhanced search is and how it works by throwing around all the pseudoscientific bullshit that bloggers concoct from reading patents and/or research papers they clearly don't understand.
You can reasonably infer that someone doesn't understand a concept if their explanation consists of quoting sections of the technical documents they purport to have read. If they cannot explain it in their own words then they cannot explain it.
AI-enhanced search is STILL using traditional search. That never went away.
The AI summaries at the top of search results are just selecting texts to comment on from the search results. And there was ALWAYS a query fan-out happening in the background. THAT is not new - Google didn't invent it and they've been doing it for DECADES.
The generative AI models that are writing the summaries for search results ARE following some rules (call them "base prompts" provided by the search engines themselves). So your query is rewritten into a suitable prompt for the generative AI model that incorporates those "base prompt" rules.
As a Web marketer, you absolutely need to continue optimizing for search. You want to earn natural authority and brand value for a Website. Buying links from blog posting networks is not likely to achieve either of those goals.
You cannot optimize for a generative AI model. You MUST optimize for the search results that the generative model is using to construct its summaries.
#searchengines #bing #google #bravesearch #search #ai #aioverviews