PPC Land6h ago
Agentic ad tech tries to take over the buying layer as AI search budgets surge: AI agents claim the programmatic ad buying layer as WPP forecasts AI search reaching 39% of search revenue by 2031 and Adobe finds 86% impulse buy monthly. https://ppc.land/agentic-ad-tech-tries-to-take-over-the-buying-layer-as-ai-search-budgets-surge/ #AdTech #ArtificialIntelligence #ProgrammaticAdvertising #DigitalMarketing #AIMarketing
Agentic ad tech tries to take over the buying layer as AI search budgets surge

AI agents claim the programmatic ad buying layer as WPP forecasts AI search reaching 39% of search revenue by 2031 and Adobe finds 86% impulse buy monthly.

PPC Land
Meteora Web1d ago

🚨 NEWS: Il 60% dei consumatori USA rifiuta il termine 'AI' nei messaggi di marca

Ecco i punti chiave in breve:
💡 Una recente indagine condotta da WordPress VIP ha scosso le fondamenta del marketing digitale, rivelando che il 60% dei consumatori americani considera il termine 'AI' un elemento...

🚀 LINK: https://meteoraweb.com/news/il-60-dei-consumatori-usa-rifiuta-il-termine-ai-nei-messaggi-di-marca

#comunicazione #fiducia #aIMarketing #messaggiDiMarca #consumatoriUSA

PPC Land2d ago
ICYMI: AI shortlists are commerce media's next paid placement battle: Koddi research finds 84% of commerce media leaders would invest in AI recommendation visibility, as 70% already use agents for campaign execution. June 2026. https://ppc.land/ai-shortlists-are-commerce-medias-next-paid-placement-battle/ #AIMarketing #CommerceMedia #DigitalAdvertising #PaidMedia #AIRecommendations
AI shortlists are commerce media's next paid placement battle

Koddi research finds 84% of commerce media leaders would invest in AI recommendation visibility, as 70% already use agents for campaign execution. June 2026.

PPC Land
AnalyticKit4d ago

Cookie-based attribution never belonged in Web3. Why are agencies still using it?

AI now maps wallet behaviour to on-chain events — staking, NFT mints, contract interactions. Verifiable ROI, not modelled guesswork. Smart contract labelling now surfaces high-intent leads before a campaign launches.

https://analytickit.com/product/?utm_source=mastodon&utm_medium=social&utm_campaign=web3-marketing&utm_content=sp-361

#Web3Marketing #OnChainAnalytics #WalletAttribution #AIMarketing

PPC Land5d ago
Rory Sutherland: ad-funded AI will repeat Google's worst mistakes: Ogilvy vice chairman Rory Sutherland argues advertising-funded AI models will follow Google's path, pushing relevant results aside for the highest bidder now. https://ppc.land/rory-sutherland-ad-funded-ai-will-repeat-googles-worst-mistakes/ #Advertising #ArtificialIntelligence #AIMarketing #DigitalMarketing #RorySutherland
Rory Sutherland: ad-funded AI will repeat Google's worst mistakes

Ogilvy vice chairman Rory Sutherland argues advertising-funded AI models will follow Google's path, pushing relevant results aside for the highest bidder now.

PPC Land
Makenzi AdaJun 11

Most founders think AI’s a buzzword. I think it’s my silent partner.

Intelligent CRM for business,AI ad campaign builder,AI tools for social media,AI solutions for business growth,best AI tools for businesses,AI in financial markets,AI applications in various businesses,AI for boosting business productivity,AI language learning tools,AI-powered medical assistant, business transformation with AI. 🤖
https://pulsesynapse.com

#AI #BusinessAI #IntelligentCRM #AIMarketing #AIgrowth

martechcubejohnJun 9

Why Every Agency Needs an AI-First Marketing Strategy

read more : https://www.martechcube.com/ai-first-marketing-strategy/

#AIMarketing #AgencyMarketing #martech #martechnews #martecharticles #martechinterview

PPC LandJun 5
Audio advertising's full-funnel problem: why measurement still holds it back: ExchangeWire's Lindsay Rowntree and Rachel Smith explain why audio cannot prove full-funnel value despite 10% UK spend growth and rising AI investment in 2026. https://ppc.land/audio-advertisings-full-funnel-problem-why-measurement-still-holds-it-back/ #AudioAdvertising #Marketing #Measurement #DigitalMarketing #AIMarketing
Audio advertising's full-funnel problem: why measurement still holds it back

ExchangeWire's Lindsay Rowntree and Rachel Smith explain why audio cannot prove full-funnel value despite 10% UK spend growth and rising AI investment in 2026.

PPC Land
PPC LandJun 5
FYI: PubMatic puts partner AI models inside the auction with Decision Fabric: PubMatic's Decision Fabric deploys partner AI models natively inside the auction, running on full bidstream signals before traffic shaping filters inventory. https://ppc.land/pubmatic-puts-partner-ai-models-inside-the-auction-with-decision-fabric/ #PubMatic #DecisionFabric #AIMarketing #AdTech #DigitalAdvertising
PubMatic puts partner AI models inside the auction with Decision Fabric

PubMatic's Decision Fabric deploys partner AI models natively inside the auction, running on full bidstream signals before traffic shaping filters inventory.

PPC Land
PPC LandJun 3
ICYMI: PubMatic puts partner AI models inside the auction with Decision Fabric: PubMatic's Decision Fabric deploys partner AI models natively inside the auction, running on full bidstream signals before traffic shaping filters inventory. https://ppc.land/pubmatic-puts-partner-ai-models-inside-the-auction-with-decision-fabric/ #PubMatic #AIMarketing #ProgrammaticAdvertising #DecisionFabric #AdTech
PubMatic puts partner AI models inside the auction with Decision Fabric

PubMatic's Decision Fabric deploys partner AI models natively inside the auction, running on full bidstream signals before traffic shaping filters inventory.

PPC Land