“Our signs were referential to the sign painting tradition and I gained so much respect with regard to that discipline. As we needed more signs as the campaign wore on, I needed to expand my vocabulary and incorporate new styles. I really fell in love with this publication — Better Letters Magazine — which gave me a deep appreciation for how international this discipline is and how varied the styles are.”
— Aneesh Bhoopathy at AIGA NY
#SignPainting #Zohran #Mamdani #AIGA #NewYork #GraphicDesign

