Best marketing campaign in American history, gotta be. At least in the 20th century.

Get your brother in law to write a song and get a country singer to record it.

🎢🎢 You'll go down in history... 🎢🎢

#christmassongs #marketing #advertisingworks

This was one of the first jobs I had completed as a freelancer.
It was made for STIVORO through the post production house MUSICMUSIC, both located in the Netherlands, a country I utterly love & miss.
This was made for an anti-smoking campaign

It took about 5-6 tries, as each of the previous entries were said to be too scary, until I got to this version, which I still love to this day even after around 14year later.
The ending originally had the ticking from a wind-up clock, signifying that it's only a matter of time before smoking will kill you.
But that ticking was ultimately cut off in the end

Made in Ableton & I didn't even have my MIDI keyboard at that time, as I had just gotten back from Dubai, working for one of [if not] the most [at the time] well-known post production houses in TV & Radio within the United Arab Emirates.
So I ended up using my own computers keyboard to play the keys as well as anything else

It was truly a lovely experience being out as a freelancer trying different editions of the composition

I had already worked in other campaigns for MARS, BMW, AUDI, DORITOS & several AIRPORTS, amongst many others.
Also lending my voice to do readings from my Scottish twang, but even creating new voices as well as impersonating many, such as MICKEY MOUSE, ELMO, OPTIMUS PRIME, DAFFY DUCK as well as several more

It's fun work, making sounds & music for advertising, having to come up with new & interesting ways to engage an audience to pay attention to what is being fed to you

#advert #advertising #advertisingworks #composition #music #audio #TV #dutch #netherlands #sounddesign #work #freelance #stivoro #musicmusic #sound #broadcast #freelancework #freelancecomposer #postproduction #production #audioproduction
It's not even nine in the morning, yet I crave Arby's. #AdvertisingWorks