PPC LandMar 21
pDOOH investment set to surge 44% as programmatic takes over half of campaigns: Programmatic digital out-of-home advertising is projected to feature in 48% of all campaigns within 18 months, with global investment expected to rise 44%, according to VIOOH's 2026 State of the Nation report. https://ppc.land/pdooh-investment-set-to-surge-44-as-programmatic-takes-over-half-of-campaigns/ #pDOOH #ProgrammaticAdvertising #DigitalOutOfHome #AdvertisingTrends #MarketingInnovation
pDOOH investment set to surge 44% as programmatic takes over half of campaigns

Programmatic digital out-of-home advertising is projected to feature in 48% of all campaigns within 18 months, with global investment expected to rise 44%, according to VIOOH's 2026 State of the Nation report.

PPC Land
PPC LandMar 10
ICYMI: US out-of-home ad spend hits $4B in 2026 - but digital screens face a slowdown: US out-of-home ad spend reaches $4 billion in 2026, up 4.1% YoY. DOOH grows 14.5% but decelerates as traditional formats lag at 1.5% growth. https://ppc.land/us-out-of-home-ad-spend-hits-4b-in-2026-but-digital-screens-face-a-slowdown/ #OutOfHomeAdvertising #DigitalMarketing #AdvertisingTrends #DOOH #MarketingStatistics
US out-of-home ad spend hits $4B in 2026 - but digital screens face a slowdown

US out-of-home ad spend reaches $4 billion in 2026, up 4.1% YoY. DOOH grows 14.5% but decelerates as traditional formats lag at 1.5% growth.

PPC Land
PPC LandMar 3
FYI: US programmatic CPMs drop 32.5% in January but grow 23.6% year-over-year: The US programmatic market entered 2026 with a sharp post-holiday CPM reset, though strong annual growth and rising secure signal adoption point to a maturing ecosystem with shifting identity dynamics. https://ppc.land/us-programmatic-cpms-drop-32-5-in-january-but-grow-23-6-year-over-year/ #ProgrammaticAdvertising #CPM #DigitalMarketing #AdvertisingTrends #MarketingStrategy
US programmatic CPMs drop 32.5% in January but grow 23.6% year-over-year

The US programmatic market entered 2026 with a sharp post-holiday CPM reset, though strong annual growth and rising secure signal adoption point to a maturing ecosystem with shifting identity dynamics.

PPC Land
PPC LandMar 1
ICYMI: US programmatic CPMs drop 32.5% in January but grow 23.6% year-over-year: The US programmatic market entered 2026 with a sharp post-holiday CPM reset, though strong annual growth and rising secure signal adoption point to a maturing ecosystem with shifting identity dynamics. https://ppc.land/us-programmatic-cpms-drop-32-5-in-january-but-grow-23-6-year-over-year/ #ProgrammaticAdvertising #CPM #DigitalMarketing #AdvertisingTrends #AdTech
US programmatic CPMs drop 32.5% in January but grow 23.6% year-over-year

The US programmatic market entered 2026 with a sharp post-holiday CPM reset, though strong annual growth and rising secure signal adoption point to a maturing ecosystem with shifting identity dynamics.

PPC Land
PPC LandJan 22
Study: TV ad market big enough for competing measurement companies: New research finds U.S. TV advertising market can financially support multiple competing companies that measure what people watch, but faces major challenges. https://ppc.land/study-tv-ad-market-big-enough-for-competing-measurement-companies/ #TVAdvertising #MarketResearch #AdvertisingTrends #MediaMeasurement #CompetingCompanies
Study: TV ad market big enough for competing measurement companies

New research finds U.S. TV advertising market can financially support multiple competing companies that measure what people watch, but faces major challenges.

PPC Land
PPC LandJan 2
Algorithm chaos and power plays close digital advertising's turbulent year: Google's 18-day algorithm rollout disrupted rankings while Alphabet spent $4.75B on AI infrastructure and Big Tech consolidated control over digital advertising markets. https://ppc.land/algorithm-chaos-and-power-plays-close-digital-advertisings-turbulent-year/ #DigitalMarketing #GoogleAds #AlgorithmChange #PPC #AdvertisingTrends
Algorithm chaos and power plays close digital advertising's turbulent year

Google's 18-day algorithm rollout disrupted rankings while Alphabet spent $4.75B on AI infrastructure and Big Tech consolidated control over digital advertising markets.

PPC Land
PPC LandNov 9
Podcast advertising spending surges 26% as Gaming industry leads growth: Podcast advertising spending surged 26% year-over-year in Q3 2025, with Gaming industry spending jumping 59% and 1,689 new brands entering the channel for the first time. https://ppc.land/podcast-advertising-spending-surges-26-as-gaming-industry-leads-growth/ #PodcastAdvertising #GamingIndustry #AdvertisingTrends #MarketingStrategy #BrandGrowth
Podcast advertising spending surges 26% as Gaming industry leads growth

Podcast advertising spending surged 26% year-over-year in Q3 2025, with Gaming industry spending jumping 59% and 1,689 new brands entering the channel for the first time.

PPC Land
PPC LandNov 5
Industry expert warns advertisers against treating CTV like display campaigns: Programmatic director identifies four critical mistakes marketers make when activating connected TV campaigns, from open-market targeting to web-based measurement approaches. https://ppc.land/industry-expert-warns-advertisers-against-treating-ctv-like-display-campaigns/ #CTV #ProgrammaticAdvertising #DigitalMarketing #VideoMarketing #AdvertisingTrends
Industry expert warns advertisers against treating CTV like display campaigns

Programmatic director identifies four critical mistakes marketers make when activating connected TV campaigns, from open-market targeting to web-based measurement approaches.

PPC Land
jpmellojrOct 15
Q3 digital ad spend saw mixed growth. Instagram (+21% YoY) and YouTube (+12% YoY) delivered strong increases. https://jpmellojr.blogspot.com/2025/10/q3-ad-spend-on-largest-digital.html
#DigitalAdSpend #Tunuiti #AdvertisingTrends #ecommerce
PPC LandSep 20, 2025
IAB Europe reveals AI widespread across digital advertising with 85% adoption rate: European companies show strong investment momentum despite governance gaps and privacy concerns, according to first comprehensive report published September 18. https://ppc.land/iab-europe-reveals-ai-widespread-across-digital-advertising-with-85-adoption-rate/ #DigitalAdvertising #AI #IABEurope #AdvertisingTrends #PrivacyConcerns
IAB Europe reveals AI widespread across digital advertising with 85% adoption rate

European companies show strong investment momentum despite governance gaps and privacy concerns, according to first comprehensive report published September 18.

PPC Land