Most back-to-school ad spend lands too late, Adlook data shows: Adlook's 2026 guide shows 47% of back-to-school purchases are gifts and 67% of families start shopping in July - weeks before most brands activate campaigns. https://ppc.land/most-back-to-school-ad-spend-lands-too-late-adlook-data-shows/ #BackToSchool #AdSpend #MarketingStrategy #PPC #Advertising

FYI: Pixalate's OpenEPG Index exposes the blind spot in streaming TV measurement: Pixalate's new index ranks 5,108 streaming shows by open programmatic CTV ad spend and consumer reach across 210 U.S. markets, covering mobile and CTV screens. https://ppc.land/pixalates-openepg-index-exposes-the-blind-spot-in-streaming-tv-measurement/ #StreamingTV #AdSpend #ProgrammaticAdvertising #CTV #DigitalMarketing

ICYMI: Pixalate's OpenEPG Index exposes the blind spot in streaming TV measurement: Pixalate's new index ranks 5,108 streaming shows by open programmatic CTV ad spend and consumer reach across 210 U.S. markets, covering mobile and CTV screens. https://ppc.land/pixalates-openepg-index-exposes-the-blind-spot-in-streaming-tv-measurement/ #StreamingTV #CTV #ProgrammaticAdvertising #AdSpend #MediaMeasurement

FYI: Retail media's hidden ROI: how siloed attribution misses half the picture: Incremental's meta-analysis of 150,000 campaigns and $350M in ad spend shows siloed retail media attribution misses 36% to 53% of true campaign ROI overall. https://ppc.land/retail-medias-hidden-roi-how-siloed-attribution-misses-half-the-picture/ #RetailMedia #Attribution #DigitalMarketing #AdSpend #MarketingROI

Pixalate's OpenEPG Index exposes the blind spot in streaming TV measurement: Pixalate's new index ranks 5,108 streaming shows by open programmatic CTV ad spend and consumer reach across 210 U.S. markets, covering mobile and CTV screens. https://ppc.land/pixalates-openepg-index-exposes-the-blind-spot-in-streaming-tv-measurement/ #StreamingTV #CTV #AdSpend #ProgrammaticAdvertising #DigitalMarketing

ICYMI: Retail media's hidden ROI: how siloed attribution misses half the picture: Incremental's meta-analysis of 150,000 campaigns and $350M in ad spend shows siloed retail media attribution misses 36% to 53% of true campaign ROI overall. https://ppc.land/retail-medias-hidden-roi-how-siloed-attribution-misses-half-the-picture/ #RetailMedia #AdSpend #MarketingAnalytics #CampaignROI #DigitalMarketing

ICYMI: LinkedIn drives the most bot clicks per ad dollar, new report finds: Lunio's 64-million-click analysis finds LinkedIn's IVT rate reached 17.62% in Q1 2026, Bing at 12%, Google Display surging 132%, and one placement above 93%. https://ppc.land/linkedin-drives-the-most-bot-clicks-per-ad-dollar-new-report-finds/ #LinkedIn #PPC #DigitalMarketing #AdSpend #ClickThroughRate

FYI: AI ad spend forecast cuts ChatGPT down to size: EMARKETER puts ChatGPT's US chatbot ad ceiling at $5bn by 2030. Elkjop's NOK 20m GDPR fine, TikTok Shop RFP budgets, and lingering Google ranking volatility. https://ppc.land/ai-ad-spend-forecast-cuts-chatgpt-down-to-size/ #AI #ChatGPT #AdSpend #DigitalMarketing #Ecommerce

FYI: EMARKETER says US AI ad spend hits $68bn by 2030 - and ChatGPT misses most of it: US AI ad spending will more than double to $68.25bn by 2030, but over 80% flows next to AI content, not inside chatbots, per EMARKETER's 2026 forecast report. https://ppc.land/emarketer-says-us-ai-ad-spend-hits-68bn-by-2030-and-chatgpt-misses-most-of-it/ #AIAdvertising #DigitalMarketing #AdSpend #ChatGPT #MarketingTrends

ICYMI: AI ad spend forecast cuts ChatGPT down to size: EMARKETER puts ChatGPT's US chatbot ad ceiling at $5bn by 2030. Elkjop's NOK 20m GDPR fine, TikTok Shop RFP budgets, and lingering Google ranking volatility. https://ppc.land/ai-ad-spend-forecast-cuts-chatgpt-down-to-size/ #AI #ChatGPT #AdSpend #DigitalMarketing #PPC