PPC LandICYMI: Publicis and The Trade Desk make up as ad tech's trust layer cracks: Publicis-TTD truce, TAG's crumbling accreditation regime, Roku's $19bn sale process, and five agentic AI launches claiming the ad buying layer in 48 hours. https://ppc.land/publicis-and-the-trade-desk-make-up-as-ad-techs-trust-layer-cracks/ #AdTech #Publicis #TheTradeDesk #DigitalAdvertising #MarketingTechnology
FYI: Google is overhauling DV360: 12 changes coming by August 2026: Display & Video 360 is rolling out 12 platform changes through August 2026, affecting audience targeting, brand safety, deal creation, and reporting systems. https://ppc.land/google-is-overhauling-dv360-12-changes-coming-by-august-2026/ #DV360 #GoogleMarketing #DigitalAdvertising #AdTech #DisplayAdvertising
FYI: LiveRamp CAPI Hub now connects ChatGPT ads - here's what it measures: LiveRamp today connected its Conversions API Hub to OpenAI ChatGPT, giving marketers server-side conversion measurement across ChatGPT ad campaigns globally. https://ppc.land/liveramp-capi-hub-now-connects-chatgpt-ads-heres-what-it-measures/ #LiveRamp #CAPIHub #ChatGPT #AdTech #DigitalMarketing
LinkedIn drives the most bot clicks per ad dollar, new report finds: Lunio's 64-million-click analysis finds LinkedIn's IVT rate reached 17.62% in Q1 2026, Bing at 12%, Google Display surging 132%, and one placement above 93%. https://ppc.land/linkedin-drives-the-most-bot-clicks-per-ad-dollar-new-report-finds/ #LinkedIn #DigitalMarketing #PPC #AdTech #OnlineAdvertising
Publicis and The Trade Desk make up as ad tech's trust layer cracks: Publicis-TTD truce, TAG's crumbling accreditation regime, Roku's $19bn sale process, and five agentic AI launches claiming the ad buying layer in 48 hours. https://ppc.land/publicis-and-the-trade-desk-make-up-as-ad-techs-trust-layer-cracks/ #AdTech #Publicis #TheTradeDesk #AIBuying #DigitalMarketing
ICYMI: Agentic AI and the ad stack: who controls the buying layer now?: Mediaocean NIVO AI, Magnite Orchestration, Teads EngageOS, and Walmart Connect on DV360 each launched June 11 as ChatGPT fell to 52.7% of global AI traffic. https://ppc.land/agentic-ai-and-the-ad-stack-who-controls-the-buying-layer-now/ #AI #AdTech #Programmatic #DigitalMarketing #MarTech
ICYMI: Mediaocean's NIVO AI cuts campaign setup by 90% with Innovid agents: Mediaocean today launched NIVO AI, an advertising intelligence layer on Innovid's ad serving platform, with pilot results claiming 90% faster campaign setup. https://ppc.land/mediaoceans-nivo-ai-cuts-campaign-setup-by-90-with-innovid-agents/ #Mediaocean #NIVOAI #Innovid #AdTech #DigitalMarketing
Alex Jimenez#AI disclosure labels don’t hurt ad performance: Here’s what the numbers say
A recent study by MediaScience and Adelaide University found that AI disclosure labels have minimal effect on key metrics such as brand recall and ad sentiment.
ICYMI: Teads bets on unified feed OS to save publishers from AI traffic collapse: Teads today launched EngageOS, a publisher feed operating system that unifies editorial and ad auctions, with Magnite as launch partner for programmatic demand. https://ppc.land/teads-bets-on-unified-feed-os-to-save-publishers-from-ai-traffic-collapse/ #Teads #EngageOS #ProgrammaticAdvertising #DigitalPublishing #AdTech
Agentic AI and the ad stack: who controls the buying layer now?: Mediaocean NIVO AI, Magnite Orchestration, Teads EngageOS, and Walmart Connect on DV360 each launched June 11 as ChatGPT fell to 52.7% of global AI traffic. https://ppc.land/agentic-ai-and-the-ad-stack-who-controls-the-buying-layer-now/ #AgenticAI #AdTech #Mediaocean #Magnite #Teads