ICYMI: Perion's Outmax AI agent turns audited numbers into an adtech case study: Perion's 2025 Form 20-F, filed March 16, 2026 with the SEC, documents how its Outmax AI execution agent drove CTV revenue up 59% in Q4 and scaled one client's spend from $50K to $20M in 24 months, while operating as a cross-DSP optimization layer no single platform can replicate. https://ppc.land/perions-outmax-ai-agent-turns-audited-numbers-into-an-adtech-case-study/ #AdTech #AI #DigitalMarketing #CTV #MarketingStrategy

FYI: Meta ends Nielsen DMA support for automotive ads - what it means for car advertisers: Meta will discontinue Nielsen DMA targeting for automotive model ads on June 22, 2026, replacing it with Comscore Markets - campaigns must migrate or stop delivering https://ppc.land/meta-ends-nielsen-dma-support-for-automotive-ads-what-it-means-for-car-advertisers/ #Meta #Nielsen #AutomotiveMarketing #AdTech #Comscore

FYI: IAB Europe explains agentic ad scaling - and why it's harder than it looks: IAB Europe's Dimitris Beis breaks down agentic advertising infrastructure in a March 12 video, outlining three scaling levels, LLM risks, and what an ecosystem of autonomous ad agents would actually require. https://ppc.land/iab-europe-explains-agentic-ad-scaling-and-why-its-harder-than-it-looks/ #Advertising #DigitalMarketing #AdTech #IABEurope #MarketingStrategy

FYI: FreeWheel plugs an MCP server into premium video ad deals, pilots with PMG: FreeWheel launches AI agent infrastructure with an MCP server and Intelligence tools to automate premium video ad buying and selling, piloting with PMG's Alli platform. https://ppc.land/freewheel-plugs-an-mcp-server-into-premium-video-ad-deals-pilots-with-pmg/ #DigitalMarketing #VideoAdvertising #AdTech #AIinMarketing #MarketingAutomation

ICYMI: Ströer bets its future on AI after flat 2025 - here's the plan: Ströer posts record €2.08B revenue for 2025 but flat organic growth, then unveils Ströer Ad Manager and Public Mind to transform OOH into an AI platform. https://ppc.land/stroer-bets-its-future-on-ai-after-flat-2025-heres-the-plan/ #AI #Ströer #DigitalMarketing #AdTech #Advertising

FYI: Sweden fired Meta. Now everyone's watching.: MCP adoption, IAB Sweden expels Meta, NBCU Olympics programmatic expansion, Trade Desk's AI bets, and Google search volatility define the week in ad tech. https://ppc.land/sweden-fired-meta-now-everyones-watching/ #AdTech #Meta #Sweden #ProgrammaticAdvertising #AIinMarketing

FYI: Optable's Audience Agent plugs into PubMatic AgenticOS for privacy-safe ad buying: Optable and PubMatic partner to connect publisher first-party data with agentic media buying workflows via AgenticOS, advancing the Advertising Context Protocol in programmatic. https://ppc.land/optables-audience-agent-plugs-into-pubmatic-agenticos-for-privacy-safe-ad-buying/ #DigitalMarketing #ProgrammaticAdvertising #AdTech #PrivacyFirst #DataDriven

Meta is removing end-to-end encryption from Instagram DMs on May 8. Official reason: low adoption.
What they're not highlighting: Meta trains AI on platform data and says encrypted messages can't be used for that. Their ad business depends on data signals. Instagram DMs are where creator-brand conversations and purchase intent live.
WhatsApp keeps encryption because privacy is the product. Instagram is a commerce platform. Different calculus.
#Privacy #AIAdvertising #MetaAds #AdTech #Encryption

FYI: The Trade Desk tests Claude for campaign creation: The Trade Desk's closed beta lets advertisers build campaigns through Claude, raising real questions about defaults, optimization logic, expertise, and transparency in programmatic buying. https://ppc.land/the-trade-desk-tests-claude-for-campaign-creation/ #TradeDesk #ClaudeAI #ProgrammaticBuying #DigitalMarketing #AdTech

Perion's Outmax AI agent turns audited numbers into an adtech case study: Perion's 2025 Form 20-F, filed March 16, 2026 with the SEC, documents how its Outmax AI execution agent drove CTV revenue up 59% in Q4 and scaled one client's spend from $50K to $20M in 24 months, while operating as a cross-DSP optimization layer no single platform can replicate. https://ppc.land/perions-outmax-ai-agent-turns-audited-numbers-into-an-adtech-case-study/ #AdTech #AI #CTV #MarketingStrategy #DigitalMarketing