Planting Sprouted Acorns - #NoTalking

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New video: Overwintered Acorns and Oak Trees

#gardening #oaks #acorns

https://www.youtube.com/watch?v=zs5xfb2MLHY

Overwintered Acorns and Oak Trees

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Observer | Acorns CEO Noah Kerner’s Quest to Make Fintech ‘Do Well By Doing Good’ by Georgia Fearn

Noah Kerner, CEO of Acorns, standing outdoors with his arms crossed" width="970" height="793" data-caption='Noah Kerner traces his path from nightlife to fintech and explains why slow investing wins. <span class="lazyload media-credit">Courtesy Acorn</span>'>
Over slices at an East Village pizza place where he often takes meetings, Acorns CEO Noah Kerner made a case for an unconventional idea: the fintech industry’s biggest problem isn’t access to money, but the psychology around it. Fear, bad incentives and the fantasy that wealth can be built quickly, he said, distort how ordinary people think about saving and investing. Kerner’s answer was to “put the purpose first and figure out the business next,” he told Observer.

Acorns, founded in 2012 by father-and-son team Walter and Jeff Cruttenden, is best known for its Round-Ups feature, which automatically invests spare change from everyday card purchases. Since then, the company has expanded into retirement accounts, checking and savings, kids’ products and newer money management tools. It says it has served more than 14 million customers and helped them save and invest more than $30 billion. “I aim to build businesses that do well by doing good,” Kerner said.

Kerner joined Acorns two months after the company’s inception as an adviser, investor and board director before becoming CEO in 2014. Before that, he spent years in hip-hop and nightlife, worked as Jennifer Lopez’s stage DJ at one point and built Noise, a creative agency aimed at Millennials. Today, he runs one of the largest consumer finance subscription services in the U.S. Acorns, notably backed by PayPal and Comcast, was last valued at $2 billion in 2022, after scrapping a plan to go public.

What first shaped your relationship with money?

How did you go from hip-hop and nightlife to fintech?

How did that philosophy shape the way you run Acorns? 

Where do you think the fintech industry fails the average person?

Who is Acorns built for?

What do people most misunderstand about money?

You’ve said Acorns is trying to build empathy into the company, even at the level of language. Why do you ban the word “user” internally when talking about customers?

Tell me about Acorns’ latest products, like “Money Manager” and the vending machine in Chicago.

What are you most excited about next? 

Acorns was very close to going public in 2021 in a deal that valued the company at $2.2 billion. Why was that plan scrapped? Is IPO still part of your goal?

What have you learned about yourself through being a CEO?

Read more: https://observer.com/2026/04/acorns-ceo-noah-kerner-fintech-investing-philosophy/

#acorns #business #fintech #investing #noahkerner

Acorns CEO Noah Kerner’s Quest to Make Fintech ‘Do Well By Doing Good’

From hip-hop DJ to fintech CEO, Noah Kerner built Acorns around long-term investing, behavioral insight and a rejection of get-rich-quick culture.

Observer
We Successfully Orbited the Sun!

10. Yay! Off to a good start!

The Finch Who Plants Trees
Building the household economy with acorns

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[ACORN]
#lindentober automnal du jour avec ces jolis glands à la gouache. Le fond (malheureusement un peu raté) est à l'encre.
Allez, on est presque au bout, plus qu'une gouache!!! Rendez-vous le 31!

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1 2 3 little acorns sitting in a row- Hiding from a squirrel so that they might grow- Into a great oak tree big and strong- with branches stretched high so big and long 🌳 #nature #acorns #autumn #oak #tree #forest
Found a grove of bur oaks. Entering my SquirrelMaxing phase. #foraging #acorns