I invoke the thinking behind @VW’s #ThinkSmall, @Apple’s #1984 and @Oreo’s #Dunkinthedark to make a point about how to build brands even when it looks risky. https://www.salesschema.com/martin-bihl-on-a-lifetime-of-creative-direction/ #marketing @DansPalace @salesschema #creativity @Theagencyreview #Zipatoni @RenegadeLLC

I invoke the thinking behind @VW’s #ThinkSmall, @apple’s #1984 and @Oreo’s #Dunkinthedark to make a point about how to build brands even when it looks risky. https://www.salesschema.com/martin-bihl-on-a-lifetime-of-creative-direction/ #marketing @DansPalace @salesschema #creativity @TheAgencyReview #Zipatoni @RenegadeLLC

On Dan Englander’s podcast I quote @GeorgeLois, @ScottGoodson, @KSegall, @Dave_Marinaccio, @idrismootee & others because good artists copy but great artists steal: https://www.salesschema.com/martin-bihl-on-a-lifetime-of-creative-direction/ #marketing @DansPalace @salesschema #creativity @Theagencyreview #Zipatoni @RenegadeLLC

On Dan Englander’s podcast I quote @GeorgeLois, @ScottGoodson, @KSegall, @Dave_Marinaccio, @idrismootee & others because good artists copy but great artists steal: https://www.salesschema.com/martin-bihl-on-a-lifetime-of-creative-direction/ #marketing @DansPalace @salesschema #creativity @TheAgencyReview #Zipatoni @RenegadeLLC

I work 3 different clients from 3 different agencies into this lovely one hour chat with Dan Englander. 2 clients I call out by name. See if you can identify the 3rd. https://www.salesschema.com/martin-bihl-on-a-lifetime-of-creative-direction/ #marketing @DansPalace @salesschema #creativity @TheAgencyReview #Zipatoni @RenegadeLLC

I work 3 different clients from 3 different agencies into this lovely one hour chat with Dan Englander. 2 clients I call out by name. See if you can identify the 3rd. https://www.salesschema.com/martin-bihl-on-a-lifetime-of-creative-direction/ #marketing @DansPalace @salesschema #creativity @TheAgencyReview #Zipatoni @RenegadeLLC

“There’s a continuum of agencies & clients & every agency & client exists on it.” Tune in to hear what the hell THAT means & why it’s important. https://www.salesschema.com/martin-bihl-on-a-lifetime-of-creative-direction/ #marketing @DansPalace @salesschema #creativity @TheAgencyReview #Zipatoni @RenegadeLLC #advertising

Is it possible for me to talk about advertising & specialization without invoking #AlfredKorzybski? Dan Englander finds out on episode 124 of his podcast: https://www.salesschema.com/martin-bihl-on-a-lifetime-of-creative-direction/ #marketing @DansPalace @salesschema #creativity @Theagencyreview #Zipatoni @RenegadeLLC #advertising

Is it possible for me to talk about advertising & specialization without invoking #AlfredKorzybski? Dan Englander finds out on episode 124 of his podcast: https://www.salesschema.com/martin-bihl-on-a-lifetime-of-creative-direction/ #marketing @DansPalace @salesschema #creativity @TheAgencyReview #Zipatoni @RenegadeLLC #advertising