@packmusicOne of the more interesting things in Music Australia's 2025 Listening In research is what it reveals about young Australians: they want local music, feel pride in it, and are largely failing to find it on the platforms they use every day.
Under-25s and 25-34s are the cohort most fluent in streaming mechanics, most likely to pay for music despite genuine cost-of-living pressure, and most willing to subscribe to multiple services when one doesn't serve their needs.
The problem is that discovering Australian music on platforms designed for global recommendation requires active effort most listeners don't sustain. The algorithm hasn't been trained to care where you live.
The Pack closes that gap - not as a nationalist project, but because a platform that surfaces local music is genuinely more useful to a local listener. If you know young music lovers, arts educators, or anyone in the youth cultural sector — I'd love your help sharing this.
Konrad Müller (Imha)
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