Selling Systems vs. Creating Systems (of Creative Care)
I subscribe to a lot of newsletters, in part because a lot of individuals are doing some amazing things within the writing community. It's innovative; it's interesting, and as someone who has been both on the publisher and on the au
https://authoryogi.eponaauthorsolutions.com/selling-systems-vs-creating-systems-of-creative-care/
#CreativeNervousSystem #WritingBusiness #AvoidingBurnout #creativity #MentalHealth #SystemsOfCreativeCare

You Can’t Do the Wrong Thing
Authors face a lot of self-doubt and fear. One of the biggest questions authors ask themselves--and I'm no stranger to this one either--is am I doing the right thing? We worry about our marketing strategy, whether we're not doing enough or not enough of the right things. Everywhere we turn someone is ready to
https://authoryogi.eponaauthorsolutions.com/you-cant-do-the-wrong-thing/
#CreativeCoreValues #WritingBusiness #BookMarketing #CoreValues #FOMO #NoFear

Audio Interview: The Hidden Craft of Ghostwritten Fiction with Matty Dalrymple and Jon McGoran https://selfpublishingadvice.org/podcast-ghostwritten-fiction/ #authorcollaboration #ghostwritingfiction #storytellingcraft #writingbusiness #JonMcGoran #contracts #Podcast

Books, Lies, and Black Friday
My inbox started to fill on Monday with the Black Friday sales. Today, I had to laugh when I got an email from a company that said it was the "last days" to buy something at 50% off, because you know what? They sent an email last week that said it was my
https://authoryogi.eponaauthorsolutions.com/books-lies-and-black-friday/
#BookMarketing #CreativeNervousSystem #WritingBusiness #Anticaptialist #BlackFriday #BookMarketing #HolidaySales #SellingWithoutSleeze

B2B Launcher episode #379 tells why hourly billing is holding freelance writers back. The insight that really hit me: "You're not selling time, you're selling outcomes."
15 compelling reasons why hourly billing punishes efficiency, caps income, and erodes client trust. The shift to value-based pricing isn't just about money. It’s about positioning yourself as a strategic partner, not a hired hand.
#FreelanceWriting #B2BLauncher #WritingBusiness #FreelanceTips https://b2blauncher.com/ep379/?inf_contact_key=024da50da16193249fffa3683d1bc988

Important perspective for freelance writers: The market shifts we're experiencing aren't just economic. AI is quietly reshaping client expectations and content creation. The key insight? Stop using AI tools randomly and start using them systematically to close capability gaps. Writers who position strategically in the next 18 months could see exponential growth.
#FreelanceWriting #AI #WritingBusiness #ContentCreation #Freelancing
https://b2blauncher.com/ep378/?inf_contact_key=a188b5df819b0acfb92b58e684242d83

Reclaim Your Energy from “Guru” Drain
Imagine this... You're sitting at your desk and an ad crosses your social media feed or maybe you see someone post about a class that really helped them. You go to look at the website and it's a slick marketing page. And the class costs $497 but promises that it will change your book marketing foreve
https://authoryogi.eponaauthorsolutions.com/reclaim-your-energy-from-guru-drain/
#AvoidingBurnout #WritingBusiness #InternetMarketing #MarketingGuru

Authors Are No Longer (Just) Word Crafters
A long time ago there was the belief, a myth really because I don't think it ever was true, that authors wrote books, sent them off to agents who sold them to publishers who published them and got them in front of readers. Sure, authors attended genre and more general writing-related convention
https://authoryogi.eponaauthorsolutions.com/authors-are-no-longer-just-word-crafters/
#WritingBusiness #creativity #SustainableCareer #WritingLifeBalance

Dealing with the Demons of the Publishing Unknown
One of the hardest parts of being an author is putting together a story that you are certain is amazing, offering it to the world and...nothing. Books that you expect to be flops may be successes, which isn't a bad thing at all. But the reverse, those books
https://authoryogi.eponaauthorsolutions.com/dealing-with-the-demons-of-the-publishing-unknown/
#CreativeNervousSystem #WritingBusiness #CreativeNervousSystem #fear #MentalHealth #worry