​“Try Again. Fail Again. Fail Better.”

To what writer, besides Ayn Rand, do the business-minded techies and tech-minded businessmen of 21st-century Silicon Valley look for their inspiration? The name of Samuel Beckett may not, at first, strike you as an obvious answer — unless, of course, you know the origin of the phrase "Fail better." It appears five times in Beckett's 1983 story "Worstward Ho," the first of which goes like this: "Ever tried. Ever failed. No matter. Try again. Fail again. Fail better." The sentiment seems to resonate naturally with the mentality demanded by the world of tech startups, where nearly every venture ends in failure, but failure which may well contain the seeds of future success.