Mastodawn

🧀 Velveeta’s “Respect the Drip” shows how food culture drives behavior:
🎵 Cardi B + social-first marketing = indulgence & identity
🥪 Consumers crave playful “drippy” moments
⚖️ Wellness means balance, not restriction

Food marketing mirrors how people live, not just how they eat.

🔗 https://www.marketingdive.com/news/velveeta-says-respect-the-drip-for-first-major-campaign-in-two-years/753890/

#RDNLeadership #FoodCulture #ConsumerBehavior #WellnessStrategy #FoodMarketing

Velveeta says ‘Respect the Drip’ for first major campaign in 2 years

The Kraft Heinz brand is shifting away from its long-running “La Dolce Velveeta” platform in favor of bolder creative and a culture-first mindset.

Marketing Dive

N Jay Sorensen Aug 8

⛽ Food-away-from-home is shifting to c-stores.

📈 Traffic up 59% since 2021
💰 Food dollars moving to grab-and-go
🥗 Better-for-you options now shaping health

As an RDN, I see the opportunity:

Where the food dollar goes, health outcomes follow.

🔗 https://www.confectionerynews.com/Article/2025/07/17/better-for-you-foods-in-convenience-channels/

#RDNLeadership #FoodSystems #BetterForYou #FoodAwayFromHome #WellnessStrategy

Grab-and-go 2.0: Better-for-you foods in convenience channels

Convenience stores are evolving into food destinations for consumers enticed by expanded and elevated “grab-and-go” options, according to a report from CoBank earlier this year.

ConfectioneryNews.com

N Jay Sorensen Jul 22

🕗 Eating within 1 hour of waking may help stabilize blood pressure—especially for those with hypotension.

🍳 Balanced breakfast = energy, digestion, blood sugar control, better AM workouts.

💧 Hydrate
🥗 Eat small meals
🧠 Include B12 + folate

🔗 https://www.eatingwell.com/best-time-to-eat-breakfast-if-you-have-low-blood-pressure-11771542
#RDNLeadership #BloodPressure #NutritionTips #WellnessStrategy