ICYMI: Google updates preferred sources guide, doubling publisher click-through rates: Google today refreshed its preferred sources guide for publishers, with deeplinks and button assets to help audiences add outlets as starred sources in Search. https://ppc.land/google-updates-preferred-sources-guide-doubling-publisher-click-through-rates/ #GoogleUpdates #DigitalMarketing #SEO #ContentMarketing #WebPublishers

A new #licensingstandard, #ReallySimpleLicensing (#RSL), aims to allow #webpublishers to set terms for #AI companies using their content. Supported by major brands like Reddit and Yahoo, RSL builds upon the existing #robotstxt protocol, enabling #publishers to specify #licensing and #royaltyterms for #AItraining data. https://www.theverge.com/news/775072/rsl-standard-licensing-ai-publishing-reddit-yahoo-medium?eicker.news #tech #media #news

Google AdSense unifies first-party cookie controls in major platform update: Google announces significant changes to AdSense first-party cookie management, affecting publisher controls and third-party demand access. https://ppc.land/google-adsense-unifies-first-party-cookie-controls-in-major-platform-update/?utm_source=dlvr.it&utm_medium=mastodon #GoogleAdSense #Cookies #DigitalMarketing #Advertising #WebPublishers