“What the #advertiser needs to know is not what is right about the product but what is #wrong about the buyer.”
― Neil Postman, Amusing Ourselves to Death: Public Discourse in the Age of Show Business. New York City #Manhattan Professor of media studies. Year 1985.
Pepsi Corporation New York City, RKO media New York City, Apple Computers #JohnSculley 1980's
Marcus Tullius Cicero (106-43 BC) Roman orator, statesman, philosopher
Tusculan Disputations [Tusculanae Disputationes], Book 1, ch. 17 (1.17) / sec. 39 (1.39) (45 BC) [tr. @sententiq (2012)]
More about (and translations of) this quote: wist.info/cicero-marcus-tulliu…
#quote #quotes #quotation #qotd #cicero #authority #bias #correctness #esteem #loyalty #partisanship #party #respect #right #truth #wrong

AUDITOR: By Hercules, I prefer to be wrong with Plato ... than to be right with those idiots. [Errare mehercule malo cum Platone ... quam cum istis vera sentire.] (Source (Latin)). Alternate translations: Had rather, I assure you, be mistaken with Plato ... than to be of their opinion in…