Research across four studies confirms that men avoid vegan food due to 'masculinity threat' πŸ’ͺ, viewing plant-based diets as feminine 🌿. However, researchers found that rebranding vegan products with masculine-coded typography on packaging significantly increased men's purchase intentions πŸ“ˆ.

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#VeganMasculinity #PlantBasedDiet #FoodMarketing #GenderNorms #MenAndVeganism
Reenviado desde Science News
(https://t.me/experienciainterdimensional/10015)
🌎 Experiencia interdimensional

Research across four studies confirms that men avoid vegan food due to 'masculinity threat' πŸ’ͺ, viewing plant-based diets as feminine 🌿. However, researchers found that rebranding vegan products with masculine-coded typography on packaging significantly increased men's purchase intentions πŸ“ˆ. Read Full Article #VeganMasculinity #PlantBasedDiet #FoodMarketing #GenderNorms #MenAndVeganism

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