𝗢𝗰𝘁𝗼𝗯𝗲𝗿 𝗶𝘀 𝗣𝗿𝗲𝗴𝗻𝗮𝗻𝗰𝘆 𝗮𝗻𝗱 𝗜𝗻𝗳𝗮𝗻𝘁 𝗟𝗼𝘀𝘀 𝗔𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 𝗠𝗼𝗻𝘁𝗵. This October we stand with everyone affected by miscarriage and early pregnancy loss — your grief matters, your feelings are valid, and you do not have to go through this alone.

“𝗜𝘁’𝘀 𝗼𝗸 𝗻𝗼𝘁 𝘁𝗼 𝗯𝗲 𝗼𝗸.”
Grief is personal and there is no set timeline or “right” way to feel. If you’re hurting, your pain deserves acknowledgment, compassion and support. Pink Elephants’ campaign invites partners, family and friends to listen, validate and offer practical care — not platitudes. Small acts of presence can make a big difference.

𝗜𝗳 𝘆𝗼𝘂’𝗿𝗲 𝗴𝗿𝗶𝗲𝘃𝗶𝗻𝗴:
- Allow yourself to feel whatever comes up — anger, sadness, numbness, relief or confusion.
- Reach out to someone you trust or a support group; talking helps.
- Seek professional help if you’re struggling to cope day-to-day.
- Be gentle with decisions about announcing, memorialising or trying again — do what feels right for you.

𝗜𝗳 𝘆𝗼𝘂’𝗿𝗲 𝘀𝘂𝗽𝗽𝗼𝗿𝘁𝗶𝗻𝗴 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝘄𝗵𝗼’𝘀 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝗱 𝗹𝗼𝘀𝘀:
- Say their baby’s name if they use one, listen without minimizing, and avoid “at least” phrases.
- Offer concrete help (meals, childcare, errands) rather than vague offers.
- Let them lead conversations about their loss and timing for future pregnancies.
- Check in beyond the first days and weeks — grief can last much longer than people expect.

We are committed to changing the conversation from “at least” to “It’s ok not to be ok.” No one should have to walk the journey of miscarriage and pregnancy loss alone.

#ItsOkNotToBeOk #PregnancyLossAwareness #InfantLossAwareness #MiscarriageMatters #YouAreNotAlone #GriefSupport #ValidateTheLoss #PinkElephants #BreakTheSilence #SupportDontMinimise #PerinatalGrief #TalkAboutIt #SCABPharmacy