yahoo news | BlackRock Retains Top Spot in the U.S. 2026 Broadridge Fund Brand 50 Report
The 2026 edition of Broadridge’s Fund Brand 50 (FB50) study, released by PR Newswire on March 31, confirms BlackRock as the leading U.S. third‑party asset‑management brand for a second consecutive year. While BlackRock’s margin at the top has narrowed, the report highlights its continued appeal to professional fund selectors because of a strong blend of product innovation and brand trust. According to Jeff Tjornehoj, Broadridge’s U.S. Senior Director of Fund Insights, fund gatekeepers now rank “solidity,” “client‑oriented thinking,” and an “appealing investment strategy” as their top three priorities, with “stability of the investment‑management team” rising into the top‑five.
The top‑10 U.S. asset‑management brands in the FB50 ranking are BlackRock, Capital Group, Vanguard, JPMorgan AM, Fidelity, PIMCO, First Trust, Franklin Templeton, T. Rowe Price, and Goldman Sachs. Capital Group’s surge to second place reflects its reputation as a “safe harbor” for long‑term reliability and client‑centric partnership. Vanguard slipped to third, while JPMorgan and Fidelity hold the fourth‑and‑fifth spots. Notable movements include PIMCO overtaking First Trust for sixth place and Goldman Sachs rebounding to tenth after falling out of the top 10 the prior year. The study shows that U.S. selectors favor large, global brands with diversified product offerings, and they continue to view an “appealing investment strategy” as a magnet for new capital.
Beyond brand rankings, the FB50 report notes a significant shift in product development: 2025 saw an “explosive surge” in active‑ETF launches, with nearly 1,000 new funds entering the market, while new mutual‑fund introductions fell 52 % to just 95—the lowest level since 1983. This reflects a broader migration of capital toward more flexible, actively managed vehicles. Broadridge will host a webinar on April 14, 2026, to discuss the top asset‑management brands across regions, and the company offers deeper insights through its Global Fund Buyer Focus Intelligence platform, which surveys more than 1,300 key fund selectors worldwide.
Read more: https://www.morningstar.com/news/pr-newswire/20260331ny22749/blackrock-retains-top-spot-in-the-us-2026-broadridge-fund-brand-50-report
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