Mastodawn

Variety Aug 27, 2024

Amazon Wields New Influence in TV’s Upfront Sales Haggle Through Massive Media Account Review
#Variety #News #Amazon #GroupM #IPGMediabrands #Upfront2024

https://variety.com/2024/tv/news/amazon-upfront-tv-sales-account-review-1236118939/

Amazon Wields New Influence in TV's Upfront Via Massive Account Review

Amazon shakes up TV's upfront ad sales market with an account review that has top agencies vying for its business as they wrangle deals for clients.

Variety

Variety Aug 21, 2024

Primetime TV Sees Ad Dollars Fall in Upfront for Second Year, but Streaming Lends Boost
#Variety #News #Disney #NBCUniversal #ParamountGlobal #Upfront2024

https://variety.com/2024/tv/news/primetime-tv-sees-upfront-advertising-dollars-fall-second-year-streaming-lends-boost-1236114214/

Primetime TV Sees Ad Dollars Fall in Upfront for Second Year

Advertisers pulled dollars from primetime TV for the second consecutive year, part of an 'upfront' market roiled by the rise of streaming

Variety

Variety Aug 20, 2024

Netflix Says 2024 Upfront Ad Commitments More Than Doubled
#Variety #News #Bridgerton #Netflix #Upfront #Upfront2024

https://variety.com/2024/tv/news/netflix-2024-upfront-ad-commitments-doubled-1236112123/

Netflix Says 2024 Upfront Ad Commitments More Than Doubled

Netflix said it was able to double the volume of upfront advertising commitments it secured over those of 2023

Variety

Variety Aug 14, 2024

All That Zas: Warner Bros. Discovery CEO’s Tough Tactics Have Many Partners Zigging
#Variety #News #DavidZaslav #Nba #Upfront2024 #WarnerBrosDiscovery

https://variety.com/2024/tv/news/warner-bros-discovery-ceo-david-zaslav-tough-tactics-nba-cnn-1236106600/

Warner Bros. Discovery CEO's NBA, CNN Decisions Have Upset Partners

Warner Bros. Discovery CEO David Zaslav has employed tough cost cutting tactics, leading to frayed relationships with the NBA, advertisers and more

Variety

Variety Aug 6, 2024

TelevisaUnivision Sees Volume Uptick in Upfront Ad Sales
#Variety #News #DonnaSpeciale #TelevisaUnivision #Upfront2024

https://variety.com/2024/tv/news/televisaunivision-volume-uptick-upfront-2024-advertising-sales-1236097471/

TelevisaUnivision Sees Volume Uptick in Upfront Ad Sales

Variety

Variety Aug 1, 2024

Disney Sees 5% Uptick In Upfront Ad Sales Commitments
#Variety #News #Disney #RitaFerro #Upfront2024

https://variety.com/2024/tv/news/disney-upfront-2024-advertising-commitments-increase-1236093337/

Disney Sees 5% Uptick In Upfront Ad Sales Commitments

Disney said it expected a 5% rise in the amount of advertising commitments it secured in the industry's annual "upfront" market

Variety

Variety May 7, 2024

TV Faces Tumult in Upfronts, With Advertisers Making New Push for ‘Rollbacks’
#Variety #News #AmazonPrimeVideo #Sports #Upfront #Upfront2024

https://variety.com/2024/tv/news/tv-upfronts-advertising-deals-rollbacks-1235994098/

TV Faces Upfront Challenges, With Advertisers Making Rollbacks Push

TV networks will be asked for 'rollbacks' on pricing for ad deals in the 2024 upfront, a sign of decreased leverage in the annual Madison Avenue talks

Variety

Variety May 7, 2024

Amazon’s New Prime Ads Aim to Take Streamers Shopping
#Variety #News #AmazonPrimeVideo #Upfront #Upfront2024

https://variety.com/2024/tv/news/amazon-prime-commercials-shopping-streaming-1235993563/

Amazon's New Prime Ads Aim to Take Streamers Shopping

Amazon Prime Video has unveiled three new streaming ad formats that give viewers the ability to make interactive purchases or requests for information

Variety

Variety May 2, 2024

Paramount Offers EDO, Mastercard Data for TV Ad Deals
#Variety #News #EDO #JohnHalley #ParamountGlobal #Upfront2024

https://variety.com/2024/tv/news/paramount-tv-advertising-edo-mastercard-upfront-1235989739/