premiumisation dominates as volume drops
What’s happening in wine sales in the US mirrors broader economic patterns, with a few key exceptions. The takeaway is that high-end wines are soaring and mid-to-lower-priced wines are tanking. Only it’s not quite that cut and dry. Kathl…
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https://www.diningandcooking.com/2228837/premiumisation-dominates-as-volume-drops/

