“Playmakers,” reviewed: The race to give every child a toy
#HackerNews #Playmakers #ToyIndustry #ChildrensToys #Entrepreneurship #BookReview
“Playmakers,” reviewed: The race to give every child a toy
#HackerNews #Playmakers #ToyIndustry #ChildrensToys #Entrepreneurship #BookReview
Mattel Launches Mattel Brick Shop: Expanding Play Into New Dimensions
https://web.brid.gy/r/https://stopmotionmagazine.com/mattel-brick-shop-hot-wheels-building-sets/
The Javits Center's annual NY Toy Fair is the best! Especially if you're a parenting and family blogger always looking for new toys and games! #ToyFairLife #NewYork #MomBlogger #ToyFairLife #ToyFair #ToyFairNewYork #ToyFairNY #Toys #ToyNews #TFNY #ToyIndustry #ToyCommunity #ToyShow #ToyManufacturer
Abortion Rights Activist Barbie, where are you?
#barbie #barbiethemovie #barbiemovie #ken #culturewars #equalrights #abortionrights #genderequality #gender #equality #votingrights #voters #dolls #toys #toyindustry #brands #movies #brandreputation
https://www.triplepundit.com/story/2023/barbie-movie-gender-culture-wars/779886
The Barbie movie could have been just another lighthearted romp through Toyland, starring the best-selling doll in history. Instead, the film challenges extremist politics with a faithful portrayal of the gender-role-bending world of Barbie, plunging the film and toymaker Mattel into the center of today’s culture wars.
The "kiddult" segment (18+) represented 14% or $5.7B of US toy industry sales for the 12 months ending in September 2022.
"And even as the pandemic's threat ebbs, toy makers... see adults' interest in playthings as long-lasting and are creating new products, services and websites aimed for the older group."
What's your fondest toy memory from your childhood?
"Kidults, who tend to spend more on toys, have a great fondness for cartoons, superheroes and collectibles that remind them of their childhood." https://www.cnbc.com/2022/12/19/kidults-biggest-sales-driver-toy-industry.html