#TodayILearned that today was the launch day of an Audemars Piguet/Swatch collaboration #watch called the “Royal Pop” and there were lines outside Swatch stores worldwide. It was so chaotic at so many locations that stores closed down for the safety of their staff. Fights broke out, lines were cut, police was called. Masses of people were herded out of malls.
All this for a pocketwatch (yes, it’s a pocketwatch/lanyard watch, not a wristwatch) that sells for $400, and is a mass-market, non-limited-edition product.
I guess I just don’t get it. Why? Wait a month and get it online, maybe?





