TikTok is casting actors to make its own micro dramas as it jumps headfirst into the hot format

TikTok has begun casting actors for its own mini-drama series. It also filed a trademark for "TikTok Drama."

Business Insider
TikTok for Business introduces campaign to drive in-app shopping

The platform is looking to connect creators and brands with its expanding community of users who turn to the app for discovery and purchasing.

Social Media Today
TikTok ads are about to get a tad more disruptive | TechCrunch

One new ad format displays another brand's logo alongside TikTok's on the launch page when users open the app.

TechCrunch
AI videos of sexualised black women removed from TikTok after BBC investigation

Dozens of Instagram and TikTok accounts have used AI avatars to promote explicit content, the BBC finds.

TikTok expands #BookTok bestseller lists across Europe and the UK

TikTok's also launching a new #BookTok label that can be added to books in stores.

Social Media Today
Tubi And TikTok Launch Incubator To Help Creators Make Long-Form Series

Fox-owned streaming service Tubi has teamed up with TikTok to help the latter's talent expand their work to long-form series.

Deadline
TikTok is testing a new micro-drama feed, and its top shows feature AI zombies and gorillas in bikinis

TikTok is testing a new micro-drama feed called "TikTok Short Drama" in the US and a few other regions. Some top shows are AI-generated.

Business Insider
Apple Music and TikTok Introduce New 'Play Full Song' Experience, Bringing Seamless Music Discovery and Listening Together - Newsroom | TikTok

TikTok is the world's leading destination for short-form mobile videos. Our mission is to capture and present the world's creativity, knowledge, and moments that matter in everyday life. TikTok empowers everyone to be a creator directly from their smartphones, and is committed to building a community by encouraging users to share their passion and creative expression through their videos.

Newsroom | TikTok
Nearly 50% of all US consumers use TikTok as a search engine

The growing use of social media platforms as search engines has been going on for a while – but a recent study by Adobe suggests a particularly significant shift in […]

Music Ally
TikTok ad campaigns drive movie ticket purchases

Promotional performance in the app was significantly more effective than for traditional linear television advertising, according to new data from the company.

Social Media Today