The irony of seeing a “Free” TurboTax ad embedded in a news article about the FTC order for them to stop falsely advertising a “free” product that is not actually free for the vast majority of filers.
Granted, it is an amended ad that complies with the FTC’s rules that require specifying the limitations. But wow, talk about poor placement.
Full article (ad not necessarily included):
https://apple.news/AxgaQcJP8Tfq9Ei9aXSPBCQ
#Taxes #FalseAdvertising #NothingIsFree #TurboTax #TheTurboTaxTrap
TurboTax Parent Company's Latest Argument Against Free Tax Filing: It Will Harm Black Taxpayers
https://www.propublica.org/article/turbotax-intuit-black-taxpayers-irs-free-file-marketing
Articles published around the country repeat Intuit’s assertion — sometimes almost word for word — that the upcoming IRS pilot program would hurt Black Americans. A researcher whose work is cited by Intuit says the company is misstating her findings.
The IRS Tiptoes Into Offering Free Online Tax Filing — and Possible Competition With TurboTax
https://www.propublica.org/article/irs-income-taxes-free-file-turbotax-intuit
In the wake of ProPublica’s reporting on the misleading tactics of the major tax-prep companies, Congress asked the IRS to examine whether it could offer free filing directly with the tax agency. A new pilot program will test the concept.
States Prepare to Send Checks to Consumers Tricked Into Paying for TurboTax
https://www.propublica.org/article/consumers-to-receive-checks-turbotax-settlement
Inflation Reduction Act Will Require the IRS to Study Free Tax Filing Options
https://www.propublica.org/article/files-taxes-free-inflation-reduction-act#1394966
Intuit Will Pay Millions to Customers Tricked Into Paying for TurboTax
FTC Sues to Stop “Deceptive” TurboTax “Free” Ad Campaign
https://www.propublica.org/article/ftc-sues-to-stop-deceptive-turbotax-free-ad-campaign#1288909
Is TurboTax Free? What About Easy? Not for This Freelancer.
https://www.propublica.org/article/is-turbotax-free-what-about-easy-not-for-this-freelancer#1270270
One reporter spent 2021 freelancing, giving her just the kind of low-paying tax mess that TurboTax’s innovative services or the IRS Free File program should be able to help with. Her foray into “easy” tax prep tools proved otherwise.
TurboTax Maker Intuit Faces Tens of Millions in Fees in a Groundbreaking Legal Battle Over Consumer Fraud
TurboTax-Maker Intuit Will Leave Free Tax Filing Partnership With IRS
Ryan Boswell 🏳️🌈
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