Famed social media food critic Keith Lee surprised a booming Houston-area pudding shop with a $50,000 gift to support its expansion. Lee's flattering review in 2023 sparked a surge in business for The Puddery.

https://www.houstonpublicmedia.org/articles/arts-culture/food/2025/03/26/516959/keith-lee-puddery-pearland-50000-gift-expansion/

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The Puddery in Pearland receives $50,000 gift from social media food critic Keith Lee

The Houston-area dessert shop is using the money to expand its business, having seen a surge in customers since Lee gave it a flattering review in 2023.

Houston Public Media
‘Keith Lee effect’ still fueling new business for Houston-area restaurants months later

The mixed martial artist turned social media star is known for visiting and reviewing restaurants, then leaving thousands of dollars in tips. His November visit to the region is still paying off for some.

Houston Public Media
The Puddery in Pearland temporarily closes because of ‘Keith Lee effect’ that prompted spike in customers

The Houston-area dessert shop has had lines wrapping around its business since Lee, a popular food critic on TikTok, reviewed The Puddery in late November.

Houston Public Media