Here's a wild idea: what if the people who create music actually owned the platform they distribute it on?
Crazy, right?

In a world where streaming giants are owned by investors who've probably never picked up an instrument, we chose to be a cooperative. That means every musician, listener, and business partner has an equal say in how we operate. No billionaire overlords making decisions about your creative future from a boardroom.

Yes, it limits our investment options. Yes, it means we can't just chase profit at any cost. But it also means when we say "artist-first," we can't be bought out or pivot to please shareholders tomorrow. It's literally baked into our business model.

Platform cooperatives put power back where it belongs—in the hands of the people who create and consume the culture. Revenue follows listening, data stays with artists, and community values can't be overridden by someone's quarterly targets.

https://www.packmusic.au/how-it-works#whycooperative

#PlatformCooperative #Cooperative #EthicalTech #CommunityOwned #DemocraticOwnership #TechForGood #DataSovereignty #AlternativePlatforms #SocialEnterprise #ThePackMusicCoop #FairTech

Remember when we were promised that streaming would democratise music? Well, plot twist: it made things worse.

Our latest Provocations Paper isn't just another industry report gathering digital dust. It's a wake-up call backed by fresh data showing how the streaming economy has become more extractive and exploitative since we first sounded the alarm in 2018.

Independent artists are more invisible, more underpaid, and more creatively stifled than ever.

But here's the thing about provocations—they're meant to provoke action, not just head-nodding.

We've laid out a nine-point agenda of bold, actionable challenges for government, industry, and communities to reset power in the streaming landscape and actually protect local music cultures.

The major platforms had their chance to do right by artists. They chose billionaire CEOs and shareholders instead. Time for plan B.

https://www.packmusic.au/how-it-works#provocationspaper

#MusicIndustryReform #StreamingJustice #DisruptStreaming #AntiMonopoly #CorporateAccountability #FairStreaming #ArtistEquity #SystemChange #MusicActivism #ThePackMusicCoop #PowerToArtists