In the UK, as a GenX Goth, I can't express how sad I am at seeing Gambling Farm William Hill using #TheCult 'She Sells Sanctuary' as their advert backdrop to their AccaBoost gambling exploitation product as an advert pushed constantly by YouTube.

This is my life and identity and the gods of my life are used like cheap charlatans to sell a fucking gambling product.

I guess, perhaps Ian Astbury was feeling the pinch and needed a few quid in royalty fees?

Historically, it's cut me so hard and deep. A betrayal of my youth and inspiration!

When capitalism uses then songs of your youth and defiance as advert jingles towards abusing gambling addiction it kind of kills your already eviscerated hopes and dreams from years back...

Fuck capitalism, and gambling! Which seems to be a capitalist ploy to give the poor's hope in their desperation and make more money from it!

Consumerist exploitation of our past. Everything is up for grabs.