I hate when mattress companies try to make pillows. PILLOWS ARE NOT MATTRESSES. It's a totally different product. A $200+ pillow from #TempurPedic is almost definitely going to be mediocre at best and certainly worse than a $30 pillow sold at Target.
I'm picking on TempurPedic because we're returning pillows we got in a BOGO deal (don't worry -- we left the plastic on). But this goes for Purple and others too. It's hard to see how anyone finds these chunks-of-mattress as appealing pillows.