Online Marketing Strategy ⌘Tecovas created a 14-minute short film about Texas instead of a traditional ad. The Western wear brand worked with filmmaker Jeff Nichols for 'Love Letter to Texas,' featuring Michael Shannon. The brand believes long-form storytelling creates emotional connections that 30-second ads cannot achieve. https://www.marketingdive.com/news/why-tecovas-made-a-short-film-about-texas-instead-of-a-traditional-ad/814183/ #Marketing #Strategy #Tecovas
VarietyThis Retailer Chose to Make an Indie Western With Michael Shannon, Sissy Spacek Over Another Bunch of Commercials
Variety
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