#Messages 🗣️ Many #companies communicate too many topics, which dilutes core messages and prevents target groups from understanding.
#TargetGroups 🎯 Instead of #analysing real needs, decisions are often made based on gut feeling, resulting in campaigns that completely miss the mark.
#Channels 📲 There is discussion about whether TikTok or LinkedIn is »right« without first defining #content and #strategy, which is fragmented and ineffective.

