sport of sacred spherical cowsSep 29

"The Minneapolis-based retailer announced its DEI rollback just days after [the] inauguration, ending programs aimed at supporting Black employees in their careers, improving the experiences of Black shoppers, and promoting Black-owned businesses. While Target stated at the time that some of these programs had reached their natural conclusion, its "Belonging at the Bullseye" program, unveiled last year, removed specific goals for diversity while maintaining vague commitments to inclusion....

"Unlike past corporate controversies that faded within weeks, the backlash against Target's DEI pullback, dubbed #TargetFast, has maintained momentum for over 200 days. Led by Jamal Bryant, senior pastor of the 16,000-member New Birth Missionary Baptist Church in Stonecrest, Georgia, and a prominent civil rights leader, the boycott began as a 40-day "Target Fast" during Lent."

https://www.investopedia.com/target-faces-boycott-without-dei-11804311

BongolianJun 11, 2025

Andrew Lawrence: Pastor Jamal Harrison Bryant on #Target #boycott ‘victory’ and the Black dollar’s power: ‘They’ve awakened a sleeping giant’: The Georgia megachurch leader called for a #TargetFast over its #DEI rollback. Now Dollar General is next, he says, as consumers mobilize against tRump’s policies

#DollarGeneral #trump
https://www.theguardian.com/us-news/2025/jun/11/jamal-harrison-bryant-target-boycott-interview

Pastor Jamal Harrison Bryant on Target boycott ‘victory’ and the Black dollar’s power: ‘They’ve awakened a sleeping giant’

The Georgia megachurch leader called for a #TargetFast over its DEI rollback. Now Dollar General is next, he says, as consumers mobilize against Trump’s policies

The Guardian
PeggyStuartJun 4, 2025

Can't decide what to wear to the protests on the 14th? TargetFast has you covered:

#NoKings #TargetFast

https://jamalbryant.org/fast-pray-resist-limited-edition-black-men-smile-tshirt/?utm_source=ActiveCampaign&utm_medium=email&utm_content=The%20Movement%20Doesn%20t%20Pause%20%20Neither%20Should%2

Fast. Pray. Resist. T-Shirt - Support The Movement - TargetFast - Dr Jamal Bryant

Fast. Pray. Resist. — Wear the Movement. Movements don’t thrive in isolation—they are built on collective strength. Every share, every dollar, every voice reinforces the foundation of justice. Your support doesn’t just sustain the work—it fuels the soul of the movement. In that spirit, we present a garment that reflects our journey—not of indulgence, but […]

Dr Jamal Bryant
getmischApr 6, 2025
1of2 Article from Mar 6. The loss of $12.4B is measured in the market value drop, reflected in the $27$ drop in stock price. The movement was buoyed by the #NAACP, the NNPA (Nat'l Newspaper Publishers Assoc). Reverend Bryant, who called for the 40-day #TargetFast, claims black people spend $12M a day there, which he successfully changed. Let's see if their boycotts extend past lent; I know mine will.
#boycott #Target #diversity #equity & #inclusion #brand #loyalty #gone https://www.thecharlottepost.com/news/2025/03/06/business/target-takes-a-hit-12.4-billion-in-value-lost-after-boycott/
getmischApr 6, 2025
2of2 Article from Apr 3. Stock is down 24%, foot traffic down 6%, web traffic down 9%. Protest Works! #TargetFast well exceeded enrollees, at 150K+
I know I deleted my Target apps & have not set foot in one since.
#sour #brand #spend #carefully #diversity #equity & #inclusion #matter, #Target! #DEI #minority #owned #business #investment #program #two #billion #pride #month #merchandise #obeying in #advance #betrayal #customer #minority #base #LGBTQ #trans #rights https://www.forbes.com/sites/dougmelville/2025/04/03/targets-foot-traffic-declines-for-8th-week-since-dei-boycott-stock-hits-52-week-low-amid-tariff-concerns/
Target's Foot Traffic Declines For 8th Week Since DEI Boycott. Tariffs Likely Won’t Help, As Stock Hits 52 Week Low.

For the eighth consecutive week, foot traffic at Target declined, marking a trend that began shortly after the company announced shifts to their DEI program in January.

Forbes
Show threadJulie HughesApr 1, 2025

@senatorcory_

4. We protest by showing up such as the #teslatakedown and by NOT showing up as the #TargetFast and #WalkAway efforts.

5. We will not, CANNOT surrender our beautiful, multiparty, multi-faceted, vibrant democracy without a fight.

Show threadsounds interestingMar 23, 2025

Also: #TargetFast #Boycott #BuyBlack

https://www.forbes.com/sites/pamdanziger/2025/03/12/target-40-day-fast-and-the-consumer-psychology-behind-boycotts/

Target 40-Day ‘Fast’ And The Consumer Psychology Behind Boycotts

Target is particularly at risk from the 40-day boycott over the season of Lent called by the Rev. Jamal Bryant.

Forbes
Show threadsounds interestingMar 23, 2025
ICYMI #DEI #TargetFast backstory:
https://apnews.com/article/40-day-target-boycott-fast-dei-d1d40f79f5f1b3afb2dfe8561e7729a0
A 40-day Target boycott began this week. What to know

A 40-day boycott of Target that calls for supporters to give up shopping at the company’s stores during the Lenten period kicked off this week. It's a protest the discount retailer’s decision to end some of its diversity, equity and inclusion initiatives. The senior pastor of New Birth Missionary Baptist Church near Atlanta organized the “Target Fast” along with other faith and civil rights leaders. A website for participants points to the spending power of Black Americans and describes the boycott that started on Wednesday as “a spiritual act of resistance.” Target didn't immediately comment. Marketing experts say the protest reflects the risk companies face with moves that might alienate their customer base.

AP News
sounds interestingMar 23, 2025

#BoycottsAreTheNewGuillotine

Current #Boycotts:
~ #TargetFast, through April 19
~ #Nestle, March 21-28
~ #Walmart, April 7-13

IMHO:
~ #Amazon, ‘til death ☠️🤑⚰️
~ #TeslaTakedown, ‘til death ☠️🤑⚰️

https://www.forbes.com/sites/dougmelville/2025/03/17/do-boycotts-work-as-targets-traffic-declines-tesla--others-see-shifts-with-consumers/

Do Boycotts Work? As Target’s Traffic Declines, Tesla & Others See Shifts With Consumers

As some of America’s most recognizable companies speak out against DEI and as CEOs continue to get involved in politics, some consumers are calling for boycotts.

Forbes
Show threadNonilexMar 5, 2025

The “#TargetFast” coincides w/ #Lent & is the latest #consumer action against one of the largest retail companies in the country. Since #Target announced that it would roll back some #DEI efforts, including plans to hire from underrepresented groups, consumer #boycotts & demonstrations have sprung up across the country. Many occurred during #Black History Month, & on Feb 28, consumers participated in a 24hr“economic blackout” of major corporate chains.

#economy #FreeSpeech #law #USpol #Trump