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2026 WNBA Jersey Sponsorships: Brands Investing in the W

Jersey sponsorships are now commonplace in the US across major leagues such as the NWSL, NBA, MLB, MLS, and NHL. In the WNBA, there are three jersey sponsor placements: jersey patch, front-of-jersey, and back-of-jersey. These jersey placements are more than just ad space. They now serve as a high-visibility test for which corporations are genuinely putting their capital behind the long-term growth of women’s athletics. Thanks to the spotlight and personalities of stars such as Caitlin Clark, Paige Bueckers, and Angel Reese, brands want in on the attention that the WNBA is attracting.

Dive into the 2026 WNBA jersey sponsorship landscape to analyze the brands driving the league’s commercial evolution, the industries investing in women’s sports, and example social posts from every team!

Finance Dominating the WNBA

The finance industry makes up 28% of all jersey sponsors across the league, with seven brands. Brands like Ally, Barclays, and Salesforce are capitalizing on the league’s momentum and its growing fan engagement. Healthcare follows with 5 brands, and the beauty industry now has three brands on WNBA jerseys (Lashify, Sephora, and Ipsy).

One Brand, Three Teams

Albert is the only brand to appear on three different jerseys: the Atlanta Dream, Dallas Wings, and Los Angeles Sparks. This strategy suggests a deep-rooted belief in the league’s long-term commercial value and cultural impact, as well as a brand awareness play in these two markets.

AT&T’s Back-of-Jersey Monopoly

While team-specific jersey real estate fluctuates, AT&T has secured a permanent position on the league-wide back of jersey across all 15 franchises. This partnership embeds the brand into the narrative of equity and progress that defines the WNBA. As the league continues its historic growth, the reach of the partnership scales automatically, ensuring the brand captures high-value exposure during every exciting moment on the court.

WNBA Team Jersey Sponsors

Explore each WNBA team’s jersey partnerships in our Blinkfire playlist and listed below:

Atlanta Dream

Jersey Patch: Albert

Chicago Sky

Jersey Patch: Magellan Corporation
Front of Jersey: University of Chicago Medicine

Connecticut Sun

Front of Jersey: Yale New Haven Health

Dallas Wings

Jersey Patch: Albert
Front of Jersey: CVS

Golden State Valkyries

Jersey Patch: Chase Freedom
Front of Jersey: Kaiser Permanente

Indiana Fever

Jersey Patch: Lilly
Front of Jersey: Salesforce

Las Vegas Aces

Jersey Patch: Ally
Front of Jersey: Ipsy

Los Angeles Sparks

Jersey Patch: Albert
Front of Jersey: UCLA Health

Minnesota Lynx

Front of Jersey: Mayo Clinic

New York Liberty

Jersey Patch: Barclays
Front of Jersey: Liberty Mutual

Phoenix Mercury

Jersey Patch: Hero Bread
Front of Jersey: Fry’s

Portland Fire

Jersey Patch: Chime
Front of Jersey: Lashify

Seattle Storm

Jersey Patch: Symetra
Front of Jersey: Providence Swedish

Toronto Tempo

Jersey Patch: Sephora
Front of Jersey: CIBC

Washington Mystics

Jersey Patch: Carmax
Front of Jersey: Vanda Pharmaceuticals

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