Feed: All Latest | What It Will Take to Make AI Sustainable by Molly Taft
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Sasha Luccioni, an AI‑sustainability researcher formerly at Hugging Face, argues that building AI responsibly requires far better emissions data and clearer insight into how users actually consume AI services. In an interview with WIRED, she explains that companies are feeling mounting pressure—from employees, boards and regulators—to quantify the carbon footprint of the models they deploy, know the locations and energy sources of the data centres they rely on, and choose more efficient or renewable‑powered alternatives. To address this gap, Luccioni co‑founded Sustainable AI Group, which aims to help firms map the levers that can reduce AI’s environmental impact and to develop tools such as leaderboards that rank open‑source models by energy efficiency. She calls for simple, user‑facing disclosures—like an energy‑use meter on ChatGPT or Claude—and suggests that a major provider championing renewable‑powered infrastructure could gain a competitive edge. Luccioni also notes that while the U.S. government is rolling back environmental protections, Europe’s AI Act and increasing transparency efforts worldwide are driving the industry toward more rigorous reporting of AI‑related emissions.
Read more: https://www.wired.com/story/what-it-will-take-to-make-ai-sustainable/
#SashaLuccioni #HuggingFace #SustainableAI #ChatGPT #science_environment #BorisGamazaychikov
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