Really liked this in #TheCrux

The Strength of Weak Ties
- A paper (by Mark Granovetter |1973 American Journal of Sociology) about how networks of people might work, drawing a contrast between strong ties (people who know each other very well and like each other a lot) and weak ties (people who don't know each other that well, but maintain contact).

Weak ties appear important for information flow between #people. #StrongTies bind groups together, and #WeakTies act as "bridges" between #groups.