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DARK ALLEY MARKETING: AN INDIE GAME DEVELOPER'S ROADMAP TO THE DARK SIDE OF MARKETING
Steven M. Long In straightforward language, Steven Long provides essential guidance for independent game developers on how to effectively promote their games. His no-nonsense marketing approach offers indies a practical framework for a cost-efficient start and maximum exposure. Navigating the intricate world of marketing, Long unveils the "dark alleys" of promotion, including social media, email, game distributors, and more. This book empowers developers to tap into established marketing channel
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