Campbell's Made Vegetables Look Better Than Reality — Spectarama

1954: Campbell's hired John C. Howard to paint vegetables so gorgeous you'd forget soup comes from a can. This circular explosion of carrots, corn, and to…

Spectarama
Imperial Whiskey: It's Good to Know (Who Makes Your Booze) — Spectarama

It's good to know Imperial is made by Hiram Walker. IS IT THOUGH? John C. Howard's sophisticated barrel-cellar illustration makes you feel like you're sip…

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Republic Steel Saw the Future (From Space) — Spectarama

COMING EVENTS CAST THEIR SHADOWS. Republic Steel went full sci-fi with this globe-in-space illustration by John C. Howard, predicting a world where steel …

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When Kool-Aid Had a Terrifying Clown Mascot — Spectarama

Before the Kool-Aid Man was busting through walls, this nightmare fuel clown was screaming at children to HURRY! HURRY! GET YOUR KOOL-AID! Illustrated by …

Spectarama
When Kool-Aid Had a Terrifying Clown Mascot — Spectarama

Before the Kool-Aid Man was busting through walls, this nightmare fuel clown was screaming at children to HURRY! HURRY! GET YOUR KOOL-AID! Illustrated by …

Spectarama
Kentucky Tavern Bourbon For the Pleasure of the Party - Every Party Needs Bourbon — Spectarama

Kentucky Tavern knew the secret: every great party starts with a bottle of bourbon and zero judgment. John C. Howard's golden-toned cocktail illustration …

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86 Profit-Makers in Coal Mining (And One Epic Illustration) — Spectarama

McNally Pittsburg had 86 profit-making coal mining operations and they wanted you to see ALL OF THEM. John C. Howard arranged these industrial photos in a…

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Hoover Made Spring Cleaning Look Like a Hallmark Movie — Spectarama

Pink blossoms, white picket fences, and a vacuum cleaner. John C. Howard painted this pastoral scene where spring isn't about allergies and yard work — it…

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The Classiest Beer Ad Ever Painted

John C. Howard really said 'I'm going to paint Blatz Beer like it's a Dutch Golden Age masterpiece' and absolutely delivered. Violin, sheet music, gleaming glass — this is the ad that made Blatz the beer for people who thought Budweiser was too pedestrian.

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The Classiest Beer Ad Ever Painted — Spectarama

John C. Howard really said 'I'm going to paint Blatz Beer like it's a Dutch Golden Age masterpiece' and absolutely delivered. Violin, sheet music, gleamin…

Spectarama
Plaskon's Second Aircraft Ad Because One Wasn't Enough — Spectarama

Plaskon was SO proud of their resin-bonded plywood in aircraft that they ran TWO ads. This one shows military planes over the Florida coastline, because n…

Spectarama