https://www.vanityfair.com/style/story/fashion-secrets-sorority-rush-experts
Conservative culture in the USA:
“You never know when you’re going to meet your future employer or future husband,” Newberry says, “so why don’t you go ahead and put on an outfit you feel cute, classy, and confident in for move-in day? Because one, you might bump into an active in a sorority. Two, you might bump into your future employer. Maybe, like, a dad on the floor that’s moving his daughter in; they might try to hire you one day. So you want to put your best foot forward in all facets of life that’ll help you for rush, but then also for years to come after that.”
Newberry's business is a consultancy for those anxious to get into a sorority.