Axios: Exclusive: Small publishers hit hardest by search traffic declines. “Over the past two years, referral traffic from traditional search engines has declined by 60% for small publishers, compared with 47% for medium-sized publishers and 22% for large publishers, per Chartbeat.”
https://rbfirehose.com/2026/03/19/exclusive-small-publishers-hit-hardest-by-search-traffic-declines-axios/
