It’s cold in Sweden this time of year, so we get it if you don’t really want to visit right now. But before dismissing the idea completely, how many times have you said “I would do anything for a good night’s sleep” recently? “Often associated with bustling, connected cities like Stockholm and Gothenberg, come winter Sweden embraces its sleepy side and is inviting visitors to do the same,” Lizzie Enfield writes for @BBCNews. Read about the country's more natural approach to sleep tourism.
Sleep tourism is gaining traction as a global market solution for those struggling with sleep disorders, expanding into services like health management, yoga, and massage. With a market size exceeding $640 billion, it caters to a growing need for quality sleep in our stress-filled society, blending wellness with travel. #SleepTourism #QualitySleep #HealthManagement #WellnessTravel
Mathrubhumi English
Flipboard Culture Desk
Joel Fukuzawa